WAEC Marketing Past Questions & Answers - Page 18

86.

A factor to be considered in extending credit facilities to a customer is the 

A.

nature of products to be sold

B.

cost of producing the product

C.

individual's total purchases in a given period

D.

number of channel member involved in distribution

Correct answer is A

No explanation has been provided for this answer.

87.

A skill a sales personnel should possess to enable him handle aggressive customer in a market outlet is

A.

calculative skill

B.

managerial skill

C.

bargaining skill

D.

technical skill

Correct answer is B

No explanation has been provided for this answer.

88.

One of the uses of e-marketing platform is to

A.

deliver goods ordered

B.

provide after sales service

C.

provide packaging for products

D.

promote goods and services

Correct answer is D

No explanation has been provided for this answer.

89.

One of the benefits of e-marketing is that it

A.

distributes company's goods

B.

enhances product quality

C.

broadens a company's customer base

D.

prevents pilferage of company's goods

Correct answer is C

No explanation has been provided for this answer.

90.

A  form of engaging in international marketing that involves the pooling of resources between local and foreign firms is 

A.

joint venture

B.

direct investment

C.

franchising

D.

licencing

Correct answer is A

No explanation has been provided for this answer.