WAEC Past Questions and Answers - Page 18

86.

A personal computer on sale in an office equipment shop is an example of

A.

stock

B.

fixed asset

C.

liability

D.

fixed capital

Correct answer is A

 stock refers to the goods on hand which is to be sold to customers. The computer system is a stock 

87.

Which of the following is a feature of supermarkets?

A.

Gives credit to reliable customers

B.

Specializes in one line of product

C.

Goods are on display with price tags

D.

Does not have to provide storage facilities

Correct answer is C

One distinguishing characteristics of  Supermarkets is the display of varieties of goods including other non-food items such as medicines, cosmetics, ready-made garments, household goods with price tags clearly stated

88.

The concept which says that a company's production policy should be centered on the ultimate user of the product is known as

A.

market segmentation

B.

consumer sovereignty

C.

marketing mix

D.

marketing research

Correct answer is B

Consumer sovereignty is an economic concept where the consumer has some controlling power over goods that are produced, and the idea that the consumer is the best judge of their own welfare.

89.

Trade fairs and exhibitions are media of

A.

sales promotion

B.

customer service

C.

market segmentation

D.

advertising

Correct answer is A

No explanation has been provided for this answer.

90.

Advertising efforts geared towards a particular audience is known as

A.

mass advertising

B.

direct advertising

C.

persuasive advertising

D.

indirect advertising

Correct answer is B

No explanation has been provided for this answer.