WAEC Marketing Past Questions & Answers - Page 16

76.

Which of the following is not a stage in product development?

A.

Idea generation

B.

Concept development

C.

Product differentiation.

D.

Market analysis

Correct answer is C

No explanation has been provided for this answer.

77.

Which of the following is a source of fund that a limited liability company will not pay back?

A.

Debenture

B.

Ordinary shares

C.

Overdraft

D.

Bank loans

Correct answer is B

No explanation has been provided for this answer.

78.

A reason for granting cash discount is to___________

A.

Minimize bookkeeping work.

B.

Encourage prompt payment.

C.

Encourage bulk buying.

D.

Enable the buyer make more profit.

Correct answer is B

No explanation has been provided for this answer.

79.

The stage in buyers decision process at which customer satisfaction occurs is____________

A.

Need recognition.

B.

Information search.

C.

Evaluation of alternatives.

D.

Post purchase behaviour

Correct answer is A

No explanation has been provided for this answer.

80.

The environmental factor that comprises of inflation, employment income level and interest rate is described as____________

A.

Political.

B.

Economic.

C.

Legal.

D.

Social.

Correct answer is B

No explanation has been provided for this answer.