A set of controllable variables that a firm uses to pursue it's objectives is
product mix
product concept
selling concept
marketing mix
Correct answer is D
No explanation has been provided for this answer.
production concept
product concept
selling concept
marketing concept
Correct answer is C
No explanation has been provided for this answer.
A company's orientation that concentrates on mass distribution and low cost of it's products is a
product concept
production concept
marketing concept
selling concept
Correct answer is B
No explanation has been provided for this answer.
Needs
Wants
Demand
Exchange
Correct answer is D
No explanation has been provided for this answer.
The first institution to introduce a degree programme in marketing in Nigeria is University of
Ibadan
Nigeria, Nsukka
Lagos
Jos
Correct answer is B
No explanation has been provided for this answer.