WAEC Past Questions and Answers - Page 104

516.

When consumers are unaware of the quality of a product, the best advertising technique to use is

A.

informative advertising

B.

competitive advertising

C.

direct advertising

D.

indirect advertising

Correct answer is C

No explanation has been provided for this answer.

517.

Activities aimed at boosting the image of an organization are regarded as

A.

sales promotion

B.

advertising

C.

public relations

D.

consumer protection

Correct answer is D

No explanation has been provided for this answer.

518.

Any activity aimed at creating more markets for a product is

A.

packaging

B.

branding

C.

promotion

D.

merchandising

Correct answer is A

No explanation has been provided for this answer.

519.

The mode of transport that conveys goods at low cost per unit is

A.

road

B.

rail

C.

pipeline

D.

air

Correct answer is B

No explanation has been provided for this answer.

520.

The main advantage of sea transport over air transport is

A.

capacity

B.

speed

C.

safety

D.

patronage

Correct answer is A

No explanation has been provided for this answer.