An example of a non-personal means of reaching the target audience by an identified sponsor is
personal selling
coupon
sales promption
billboard
Correct answer is D
No explanation has been provided for this answer.
Which of the following activities is not a function of advertising? It
informs the audience about a product
reminds the audience about a product
is used in place of personal selling
encourages middlemen to stock a product desired
Correct answer is D
No explanation has been provided for this answer.
A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.
What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?
N3,000
N3,500
N4,000
N4,500
Correct answer is B
No explanation has been provided for this answer.
A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.
What is the company's mark-up on cost?
28.6%
35%
40%
71.4%
Correct answer is C
No explanation has been provided for this answer.
The purpose of feedback from customers who use a company's product is to
train marketing staff
improve the quality of products
determine distribution channel to adopt
determine the promotional tool to adopt
Correct answer is B
No explanation has been provided for this answer.