WAEC Marketing Past Questions & Answers - Page 10

46.

An example of a non-personal means of reaching the target audience by an identified sponsor is

A.

personal selling

B.

coupon

C.

sales promption

D.

billboard

Correct answer is D

No explanation has been provided for this answer.

47.

Which of the following activities is not a function of advertising? It

A.

informs the audience about a product

B.

reminds the audience about a product

C.

is used in place of personal selling

D.

encourages middlemen to stock a product desired

Correct answer is D

No explanation has been provided for this answer.

49.

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.

What is the company's mark-up on cost?

A.

28.6%

B.

35%

C.

40%

D.

71.4%

Correct answer is C

No explanation has been provided for this answer.

50.

The purpose of feedback from customers who use a company's product is to

A.

train marketing staff

B.

improve the quality of products

C.

determine distribution channel to adopt

D.

determine the promotional tool to adopt

Correct answer is B

No explanation has been provided for this answer.