JAMB Commerce Past Questions & Answers - Page 39

191.

The winding up of a firm by a resolution of its shareholders is an example of

A.

voluntary liquidation

B.

bankruptcy

C.

recession

D.

involuntary liquidation

Correct answer is A

No explanation has been provided for this answer.

192.

Ordianry warehouse is usually owned and used by

A.

government

B.

agents

C.

retailers

D.

wholesalers

Correct answer is D

No explanation has been provided for this answer.

193.

The function of money that is mostly affected by inflation is

A.

store of value

B.

medium of exchange

C.

measure of value

D.

unit of account

Correct answer is A

No explanation has been provided for this answer.

194.

The process whereby a firm directs its marketing efforts towards a single market by the use of a particular marketing mix is referred to as

A.

concentration segmentation

B.

market concept

C.

consumer orientation

D.

market penetration

Correct answer is A

The Marketing Concept. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Market penetration is a measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. In addition, market penetration can also include the activities that are used to increase the market share of a particular product or service.

The purpose of segmentation is the concentration of marketing energy and force on the subdivision (or the market segment) to gain a competitive advantage within the segment.

consumer orientation. business philosophy of a company which emphasizes the provision of GOODS and SERVICES that have been specially designed to satisfy the needs of its customers.

195.

The cost which is incurred asa result of failure to load or unload a ship at the ports within a specified period is referred to as

A.

demurrage charges

B.

premium charges

C.

excess charges

D.

trade charges

Correct answer is A

No explanation has been provided for this answer.