JAMB Commerce Past Questions & Answers - Page 22

106.

Which of the following is an item in the marketing mix?

A.

Demand

B.

promotion

C.

market

D.

consumer

Correct answer is B

Marketing can be defined as the controlling of variables that a firm makes use of in its policies in order to influence the buyer's choice and boost sales. The 4ps are Product, Price, Place and Promotion.

This is aimed at bringing the existed goods or products to the knowledge of those it is meant for. It is aimed at stipulating demand and increasing sales.

107.

The scope of commerce is limited to ________

A.

wholesale and entrepot trade

B.

trade and aids-to-trade

C.

wholesale and retail trade

D.

home and foreign trade

Correct answer is B

No explanation has been provided for this answer.

108.

A system where customer patronage is sought by producing what they need is referred to as _______?

A.

sales promotion

B.

market promotion

C.

product promotion

D.

market orientation

Correct answer is D

Focuses on delivering products designed according to customer desires, needs and requirements.

109.

The Nigeria Stock Exchange consist of ______

A.

primary and secondary-tier market

B.

secondary and primary market

C.

money and commodities market

D.

commercial and mortgage market

Correct answer is B

Primary market refers to the market where securities are bought while secondary market is a market where existing securities are traded.

110.

Risk bearing in business organisation is a function of the _____

A.

employees

B.

customers

C.

entrepreneur

D.

manager

Correct answer is C

Organises business venture and assumes the risk.