Lead, Sales & Marketing in a Startup in the Tech-Led Regulatory / Legislation Space

A startup in the tech-led regulatory / legislation space is looking for an experienced and qualified candidate to fill the position below:

Job Title: Lead, Sales & Marketing

Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities
Branding:

Owning the development and messaging of the brand narrative
Establishing and maintaining brand budgets
Creating, executing, and managing marketing programs and campaigns
Staying current on market trends and competitive activity
Ensuring that there’s a standardized and recognizable logo
Ensuring that ToNote has brand guidelines and that anyone working on creatives internally and externally adheres to them (the colors, logo placement, brand tone).
Controlling when, how and where ToNote merchandise is deployed.
Defining and managing the brand communication strategy using a variety of media

Strategy:

Defining ToNote marketing and sales strategy
Defining ToNote marketing and sales budget and expenditure (budget allocation and spend)

Corporate Communication:

Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more
Writing and delivering internal newsletter on a monthly basis
Representing the organization at events and press conferences
Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level
Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications.
Developing and implementing marketing and communications campaigns and strategies and monitor their success
Defining KPIs for each communications channel which will indicate a campaign's level of success
Determining strategic communications campaigns that will help further organizational goals
Creating internal communications protocols and initiatives that will foster employee morale

Digital Marketing:

Planning, executing, and measuring experiments and conversion tests.
Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Identifying critical conversion points and drop-off points and optimizing user funnels.
Collaborating with agencies and other vendor partners.
Evaluating emerging technologies.
Collaborating with internal teams to create landing pages and optimize user experience.
Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designing, building, and maintaining ToNote social media presence.
Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
Identifying trends and insights and optimizing spend and performance based on the insights.
Brainstorming new and creative growth strategies through digital marketing.

PR:

Speaking publicly at interviews, press conferences, and presentations
Providing management and investors with information about new promotional opportunities and current PR campaigns progress.
analyzing media coverage
Liaising with investors, managerial and journalistic staff about budgets, timescales, and objectives
Commissioning or undertaking relevant market research
Planning publicity strategies and campaigns
Writing and producing presentations and press releases
Dealing with inquiries from the public, the press, and related organizations
Organising and attending promotional events such as press conferences, open days, exhibitions, tours, and visits

Sales:

Answering client questions about credit terms, products, prices, and availability.
Coordinating sales efforts with marketing programs.
Obtaining deposits and balance of payment from clients.
Maintaining client records.
Preparing weekly and monthly reports.
Meeting or exceeding sales goals.
Direct marketing of the company’s products.
Helping determine pricing schedules for quotes, promotions, and negotiations.
Generating leads.
Preparing and submitting sales contracts for orders.
Visiting clients and potential clients to evaluate needs or promote products and services.
Giving sales presentations to a range of prospective clients.
Negotiating all contracts with prospective clients.

Requirements

B.Sc / BA in Marketing or relevant field; MSc/MBA is a bonus
The candidate should have 6-8 years total experience in a tech-focused or tech-related company.
Excellent interpersonal and public speaking skills
Aptitude in decision-making and problem-solving
Experience in strategic planning and execution.
Knowledge of contracting, negotiating, and change management.
Knowledge of structuring sales quota goals and revenue expectations.
Experience in planning marketing strategies, advertising campaigns, and
successful public relations efforts.
Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings.
Work requires a willingness to work a flexible schedule.
Experience Level: Management level
Proven experience in marketing management or team lead role
Experience in a sales-related role
Track record of successful campaigns
Track record of managing 3rd parties
Digital Marketing knowledge and experience
Content creation knowledge and experience
Accomplished verbal and written communication skills.
Understanding of business functions
Working knowledge of Tech infrastructure
Outstanding organizational and leadership abilities

Salary
N350,000 and above (depending on the level of experience)

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.

Application Dealine: 19th August, 2021.