Jumia Nigeria Job for a Growth Hacker/ Community Builder

Jumia is Nigeria’s number one online shopping destination where you can shop the widest selection of electronics, fashion, home appliances, kid’s items and more in Nigeria and have them shipped directly to your home or office at your convenience! We are recruiting to fill the position below: Job Title: Growth Hacker/ Community Builder Location: Lagos Job Description

• As Growth Hacker, you will be responsible to take full control over all digital marketing efforts with the singular mission of driving customer growth.

• Develop the tactical strategy and then create and implement measurable marketing programs that drive demand for our products - through to marketing qualified leads and results reporting.
• Drive exponential growth in page views and revenue via demand generation marketing
• Develop the tactical strategy and then create and implement measurable marketing programs that drive demand for our products - through to marketing qualified leads and results reporting.
• Using conventional and unconventional marketing approaches to generate growth - these approach include, but definitely not limited to, analytical thinking, content marketing, gamification, product engineering, UX hacks, partnerships and development of an affiliate/influencer network
• Own and manage the development and optimization of our marketing automation platform, including the development of our lead scoring, lead nurturing and multi-channel distribution programs
• Working with content agents to ensure relevant, attractive and intuitive content is shared with the user base. Scalability is the key to success, and content will be the king in this approach.
• Working with the local Some/Community people on hand-in-hand to develop winning growth strategies – a typical day should numerous exchanges with the local teams on a) feedback/input and b) ensure successful and timely execution of agreed plans
• Coordination with the central marketing team on events, press releases, partnerships and ecosystem initiatives.
• Plan and execute creative, data-driven campaigns to drive growth at the top of the funnel. Ongoing campaign optimizations; including ad, landing page testing, and execution and analysis of A/B tests.
• Owning and fine tuning of unique selling proposition (USP), customer facing brand persona and growth approaches

• Must possess excellent written communication and must be able to develop original campaign messaging, copy and content.
• Must possess advanced working knowledge of Google Office Tools and Microsoft Office tools including Spreadsheet and Excel skills.
• Must possess exceptionally strong quantitative, analytical, and problem-solving skills with a passion for data with a clear understanding of analytics, metrics and statistics.
• Ability to develop a great understanding of our brand, our target segments and the potential of our story
• Demonstrated proficiency with multiple tactics and channels of inbound and outbound demand generation, including, but not limited to email, drip marketing, PPC, SEO, Social, webinars, events, telesales, etc.

• BSc or equivalent in any field from a reputable University
• Minimum 5 years’ experience in digital marketing, acquisition, product, analytics and/or optimization
• Experience in brand marketing and growth hacking for both B2C and B2B facing products
• Advanced knowledge of best practices in marketing automation, lead nurturing and demand generation.
• Experience with Google Analytics and other analytical tools
• Demonstrate the ability to work independently as well as collaboratively in a fast paced environment
• Must be familiar with and excited by the growth hacking concept
• Must have prior experience in a technology based startup
• Experience with customer acquisition and full-funnel growth activities a plus