GlaxoSmithKline recruitment for Brand Manager, Macleans,November 19th 2012

⏲ Nov 2, 2012, 11:22 AM
⋕ View all Manufacturing & Production jobs

GlaxoSmithKline is recruiting to fill the below position:
Job Title: Brand Manager, Macleans
Location - Town / City: IlupejuReporting To (Job Title): Marketing Director

Job Purpose/Scope
Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives
Qualifications, Experience
Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.

Competencies

Sound communication skills
Persuasive and negotiation skills
Organisational skills
Good analytical skills
Good Project Management Skills
General computer literacy, with skills in Microsoft Office especially Excel

Key Responsibilities

Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
Follow through implementation of the brand plans to ensure attainment of business objectives
Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
Work with GMS management team to ensure timely implementation of new products
Manage demand forecast for the brand
Co-ordinate and champion all media and media monitoring activities for the brand
Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives
Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
Manage advertising agency to ensure strategic, efficient and effective media is bought
Charts plan on how to ensure that brands are ahead of the competition
With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.