Digital Marketing Specialist at Blume Nigeria Limited

Blume Nigeria Limited - We play a major role in food Industries &. we are one of Nigeria's leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products like; Seasoning Cube, baking powder, Margarine Yeast, Dough Improver, Preservative, Vitasoy Milk Drink, Vitamax Cereal Drink.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos-Ibadan Expressway, Lagos
Employment Type: Full-time

Job Brief

• We are looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• To utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience

Requirements

• BSc, HND, in Marketing, Communication, Business Admin, Computer Science or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and / or display advertising campaigns
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.Working knowledge of HTML, CSS, and JavaScript development and constraints will be added advantage
• Strong analytical skills and data-driven thinking
• Creative content developer including graphics, Video creation, etc.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• At least 3 years experience in the same role.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the "Job Title" as the subject of the email

Application Deadline  8th April, 2021.