Digital Marketing Executive (PPC and SEO Strategy Creator) at BlueSlip Limited

BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.

We are recruiting to fill the position below:     Job Title: Digital Marketing Executive (PPC and SEO Strategy Creator) Location: Lagos

Job Brief

• We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels
• If you live and breathe digital marketing, we want to talk to you.

Summary

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Plan and write content on social media platforms/blogs to increase product awareness.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience

Requirements

• B.Sc Degree in any Science, Social Science or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Can write content, blog writing and create branding awareness
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• 2-4 years work experience.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns

How to Apply Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail. Note: Only shortlisted candidate will be contacted