Digital Marketer (Social Media Marketing) at Kaiglo Stores Limited
Kaiglo is Nigeria's No. 1 Local Fashion Shopping Destination. We bring sellers across Nigeria.
We are recruiting to fill the position below:
Job Title: Digital Marketer (Social Media Marketing)
Location: Lagos
Reporting to: Marketing Manager
Job Description
- The marketing manager is in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have solid experience in art direction and social media.
- A digital marketing officer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Digital marketers are in charge of driving brand awareness and lead sales and customer generation through all the digital channels -- both free and paid -- that are at a company's disposal.
Duties
- Edit and post content, videos, podcasts, and audio content on online sites
- Promote company’s product and services in the digital space
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns
- Develop, implement, and manage marketing campaigns that promote the products and services of a company
- Enhance brand awareness in the digital space
- Drive website traffic and acquire leads
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
- Conduct on-site and off-site analysis of clients in various industries
- Compile performances report using Google Analytics program
- Keep attention to the updates of Google’s Algorithm
- Contribute to the company’s blog for on-page and off-page optimization
- Conduct keyword research according to the latest keyword research strategies
- Build social media marketing strategy and execute it through competitive and audience research
- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
- Devising strategies to drive online traffic to the company’s website
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques to generate sales leads
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Develop and manage digital marketing campaigns
- Manage organization’s website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments
- Work on SEO of the website pages
Minimum Requirements
- Experience managing a comprehensive content calendar for several teams/groups
- Strong ability to be collaborative and team-minded
- Ability to clearly articulate priorities while incorporating data and learning into the decision-making process
- Ability to react to changing priorities based on sales trends and pivot quickly and effectively
- Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision
- Must have extensive computer skills
- Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
- Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.
- A minimum of 5years+ of relevant experience in digital marketing preferred (social media marketing related)
- A degree from a recognized/ accredited university
- Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.).
- Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred
- Passionate about impactful email and digital marketing content
- Great customer service skills to increase users’ interactions
How to Apply
Interested and qualified candidates should send their CV to:
[email protected] using the "Job Title" as the subject of the email (PDF format only) add your Current/previous social media handles both private/clients very important)
Application Deadline 31st March, 2020.