Business Development Executive at Lagos Bus Services Limited

Lagos Bus Services Limited (LBSL) was incorporated in 2016as a Transport Asset Acquisition, Operations, and Advisory Services Company to provide a much-needed compass and guide to the operation of Bus Services in Lagos. As Lagos evolves into a smart city, LBSL is positioned to create a very competitive space in the Transport Industry where urban mobility guarantees a market for mass transit transport operators; with availability and pricing as key decision drivers. LBSL is tasked with the responsibility of ensuring the orderliness, proper coordination and progress of the Transport Industry in Lagos.

We are recruiting to fill the position below:

Job Title: Business Development Executive

Location: Ilupeju, Lagos
Employment Type: Full-time

Essential Duties and Responsibilities

• Develop and implement an internal marketing programme.
• Weighs in on important decision involving services advertising, media channels and branding
• Monitors marketing activities and assists in adjusting strategies as needed.
• Adheres and implement all company policies and procedures.
• Plan, develop and deliver campaigns as agreed within timescales
• Build and develop communications with define/target audience
• Provide marketing plans, advertising and direct marketing campaigns
• Support the marketing manager in delivering cost effective budgets
• Work closely with in-house or external creative agencies to design marketing collateral
• Prepare creative content for both online and print campaigns (videos and blog post)
• Support LBSL social media channels (e.g. Twitter, Facebook and LinkedIn) to engage, motivate, and inform
• Organize and attend events such as conferences, seminars, receptions and exhibitions
• Maintain and update customer databases
• Research and analyses market trends, competitor, offerings, demographics and other information that affects marking strategies
• Identifies area for improvement in service offerings, sales tactics, marketing strategy and promotional activities.

KPIs

• Return on Marketing Investment each month
• Increase in revenue generation capabilities of LBSL (subject to actual/determined LBSL objectives)
• Sales Revenue

Qualifications and Work Experience

• Business-related field, from an accredited Higher Education Institution
• Five (5) years post-qualification experience in Business Management or any other relevant field
• Membership of relevant professional body

Skills & Attitude:

• Highly organized and keen attention to detail
• Proven ability to develop brand and marketing strategies
• A team player with a customer-oriented approach
• Well developed research and problem-solving skills
• Outstanding creative skills.
• Up-to-date with latest trends and marketing best practices
• Excellent competency in Microsoft office suite
• Experience in monitoring service performance levels
• Exhibits a helpful behaviour beyond job requirements
• Well developed writing and negotiating skills
• Highly creative skills and commercial awareness
• A proactive approach to work, and quick to seek solutions to challenges
• High personal and professional integrity
• Good interpersonal abilities and communication skills
• Proven ability to prioritize and meet deadlines and targets
• Ability to work under pressure
• Good reporting and presentation skills

Salary
N180,000 - N200,000 / Month.

How to Apply
Interested and qualified candidates should send their CV to: hrbptalentssourcing@gmail.com using the Job Title as the subject of the email.

Application Deadline 30th June, 2023.