Advertising Manager Requirements, Skills & Qualifications

The following common skills and qualifications are required of an Advertising Manager:

  • Bachelor’s degree in advertising, marketing, or related field.
  • x years of experience in relevant field, management experience may be preferred.
  • Understanding of design and marketing principles and techniques.
  • Excellent management, negotiation, listening, and verbal and written communication skills.
  • Decisiveness and strong problem solving skills, especially under stress.
  • Ability to develop and maintain relationships.
  • Solid sales and presentation skills.
  • Ability to develop strategies based on industry trends and developments.
  • Exceptional organizational and multitasking skills, especially when working with multiple projects/teams.
  • Additional skills, experience, or expertise may be strongly desired or required.

Note that this is not an exhaustive list of Advertising Manager skill, qualifications and experience. Job requirements for specific Advertising Manager roles may vary, depending on the industry and type of employer.