Web Analyst Job Description

What is the job description of a Web Analyst? What are the duties and responsibilities of a Web Analyst? What does a Web Analyst do?

Job description of a Web Analyst

Web Analysts are generally responsible for analyzing, maintenance and web development costs. The may also be responsible for decision making based on staffing, purchasing of equipment and new technologies related to deployment of websites and web development.

This Web Analyst job description example includes the list of most important Web Analyst duties and responsibilities as shown below. It can be modified to fit the specific Web Analyst profile you're trying to fill as a recruiter or job seeker.

Web Analyst Duties and Responsibilities

Web Analyst job description should contain a variety of functions and roles including:

  • Plan, develop and manage web and mobile campaign and channel tracking.
  • Communicate with marketing department about analysis from campaigns.
  • Produce reports for the Management team.
  • Monitor performance trends with channel managers.
  • Determine most important KPIs to track
  • Discuss the customer experience and behavior with the marketing team 
  • Collaborate with sales and marketing teams 
  • Work with technical team to establish best practices for testing software.

Web Analyst Requirements / Skills / Qualifications

Web Analyst job description should include these common skills and qualifications:

  • Degree in Business Administration or relevant fields.
  • Strong quantitative analytical skills.
  • x year of experience in web analysis, online commerce, or related fields.
  • In-depth knowledge of web analytics
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Knowledge of Business Intelligence tools.
  • Ability to collaborate with technical and non-technical teams.
  • Customer-centric
  • Great interpersonal and communication skills

As a hiring manager, recruiting an ideal Web Analyst starts with crafting a good job description. Use this Web Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Web Analyst may also reference it in preparation for the interview.