Social Media Manager Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Manager:

  • B.Sc degree in Marketing or relevant field
  • Proven work experience as a Social media manager
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics

Note that this is not an exhaustive list of Social Media Manager skill, qualifications and experience. Job requirements for specific Social Media Manager roles may vary, depending on the industry and type of employer.

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