Social Media Executive Duties & Responsibilities

The role and function of a Social Media Executive includes the following duties and responsibilities:

Training and supervising a cohort of Social Media Specialists.
Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
Analyzing and reporting on the effects of publications.
Maintaining a secure database of all login credentials.
Remaining abreast of changes to all pertinent social media applications.
Optimizing content for publication across various social media sites.
Scheduling copy for release at optimal times.
Monitoring users' engagement with and feedback on every post.
Exploring the potential value of social media sites that are not yet in our repertoire.

Note that this is not an exhaustive list of Social Media Executive duties and responsibilities. Job functions for specific Social Media Executive roles may vary, depending on the industry and type of employer.

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