Website Administrator and Graphics Designer required at Brand Direct

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Brand Direct - We are a new online retailer with an innovative offering that is guaranteed to wow the Nigerian online market.
We have got opening for an experienced E commerce Graphics Designer (experience from marketing/advertising field is most desirable) who would love to try out new exciting, and challenging offers.


Job Title: Website Administrator
Location: Lagos
Job Description

E-COMMERCE ADMINISTRATOR
We are a new online retailer with an innovative offering that is guaranteed to wow the Nigerian online market. We have got opening for an experienced E commerce administrator who would love to try out new exciting, and challenging offers.

Responsibilities

• Generate and update website content (products, content, and promotions)
• Build traffic to the website in order to drive sales upwards
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them
• Strategically plan and execute online marketing campaigns effectively
• Liase with online marketing agencies

Website

• Update product information and content on the website
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Protects site by designing and installing security precautions
• Liaise with e-commerce agency regarding the day to day management of the website
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
  

Requirements

• An understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc)
• An understanding of order management/customer fulfillment in an e-commerce context
• Intermediate to advanced knowledge of Excel and PHP programming
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management especially managing MySQL database
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics
• Work experience with a digital marketing agency will be an added advantage
• Ability to meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement on customer-experience satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

Job Title: Website Graphics Designer
Location: Lagos
Job Description:
The successful candidate is expected to:

Responsibilities:

• Develop site content and graphics, images, icons, banners, animations, etc. with the intent of attracting traffic to the site.
• Plan and execute creative designs on the website.
• Upgrades site by updating content and graphics
• Designing promotional web and print material including web banners, newsletters, magazines and Flyers.
• Ensuring all products are advertised as effectively as possible by manipulating existing artwork
• Develop effective concepts for products and content designs. 
• Maintains site appearance by developing and enforcing content and display standards; editing submissions.
• Improve the usability and the layout of the website, creating wireframes, mock-ups and designs
• Management of the brand identity and making sure all print and web materials are consistent with this.
• Creating branded items including business cards, letterheads, gadgets and corporate presentations

Qualification Requirements:

• Fluent English writing and speaking
• Must possess exceptional computer skills. Macintosh operating platform a must. PC knowledge a plus.
• Mastered composition techniques (multiple elements and interactive pieces) in producing polished final pieces (i.e., attention to detail, good knife).
• Comprehensive computer photo-retouching and image development skills.
• Thorough knowledge of the following software applications is required: Quark X-press, Adobe Illustrator, In Design, scanning software, Adobe Photoshop, and any widely utilized word processing application.
• Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing artworks.

Demonstrated complete understanding of:

• Color theory and color relationships.
• Print production process, knowledge of production techniques, and correct disking procedures.
• Photography and the photographic process.
• Good understanding of CSS and HTML processes and its structural limitations is beneficial.
• Excellent web / publications design skills
• An understanding of 'off the page selling'
• Typographic terms that identify type forms and the specifications required to refer to typographic settings (i.e., points, leading, picas, kerning, tracking, cap-height, x-height etc.).
• Perspective and space relationships.
• Page composition and grid structures.

Remuneration
We know such person does not come cheap, we guarantee that our offer will beat your present remuneration.

Method of Application
If you meet the above requirements, please send your CV (state your current pay), a PDF portfolio of your previous work, and a cover letter (stating why you think you are the person we are looking for) to: [email protected]

Application Deadline 15th February, 2014

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