Vacancy at Wakanow for a Hotels & Loyalty Marketing Lead

Wakanow is Africa's leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more. We are recruiting to fill the vacant position below:     Job Title: Lead, Hotels & Loyalty Marketing Location: Lekki, Lagos Job Description

• We are sourcing for a creative and quantitative thinker familiar with different techniques of product marketing.
• You will be responsible for supporting the development of long term and short term business strategies, execution, and monthly business planning management.
• Primarily, your goal will be to develop and implement the most profitable plan to position and promote Wakanow’s Loyalty program and hotel products for Nigeria and offshore offices.

• Develop long-term brand strategy for the company’s premier brands
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Support the brand integration plan for newly acquired brands
• Manage the process for consistently delivering company/brand positioning and customer value proposition across multiple segments and customer types
• Maintain brand and product naming decision tools
• Manage the Brands relationship for Wakanow’s partners
• Listen to customers and interpret signals to proactively anticipate opportunities or issues
• Operate as the lead escalation point of contact for any and all matters specific to the customers
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Manage brand measurement, research and valuation efforts
• Interpret and leverage market research to support strategy and brand building activities
• Be up-to-date on the company’s key competitive set and positioning
• Be a custodian of, and guide for, product and solution naming process
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Assist in the development of brand positioning and messaging for the company brand as well as the company’s premier brands
• Oversee marketing and advertising activities to ensure consistency with product line strategy.

• Bachelors Degree in Mass Communication or a related discipline.
• Relevant postgraduate and or professional qualification.
• Minimum of 5-7 years’ experience.
• Online marketing experience.

• Strategic Planning & Management
• Strategic Marketing
• Commercial Awareness
• General Advertising Principles
• Marketing Analysis
• Brand Management
• Agency Management