Vacancy for a Digital Marketing Analyst at Bespoke Vacations

Bespoke Vacations offer unique vacation & MICE(Meetings, Incentives, Conferences and Exhibitions) experience of exotic destinations, the finest hotels and the most interesting Tours at unbelievable prices! We are recruiting to fill the position below:     Job Title: Digital Marketing Analyst Location: Nigeria Job Description

• The Digital Marketing Analyst is responsible for implementing Content (blog), Email, SEO and social media strategies.
• The Digital Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of campaigns.

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for blog content development in coordination with SEO goals - general and keyword specific.
• Engage customers and prospects via the various social media channels by posting creative content and responding to comments that come up.
• Implement link building campaigns (guest posting, news conference etc.) in coordination with SEO goals.
• Manage the development and execution of communication/content strategies via social communities in coordination with SEO goals.
• SEO Optimized Creative content development for various landing pages.
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting.
• Manage email marketing campaigns, track opens, click rates, actions taken etc. and adjust content to improve these metrics.
• Manage PPC and remarketing campaigns from time to time.
• Creative design content development and management for social media e.g. Pictures, videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
• Research and administer social media tools in support of social media strategy.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.

• 1 - 3 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Graphic design and video editing skills.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with wordpress and building/administering content in wordpress environments
• Desired: Knowledge of HTML/CSS and website administrations.

• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Passion for SEO and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Excellent analytical, organizational, project management and time management skills.