Senior Marketing Manager - Lagos Region at MultiChoice Group

⏲ Dec 10, 2022, 6:48 AM
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MultiChoice Group is a leading entertainment company and we’re home to some of the most recognised brands on the continent. Our entertainment platforms – DStv, GOtv, Showmax and DStv Now – are a hub for more than 19 million people across 50 countries. Through Irdeto, we‘re a world leader in content security, management and delivery for pay-media companies.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager - Lagos Region

Location: Lagos, Nigeria (On-site)
Job type: Full-time
Career level: Mid-Senior level

Responsibilities
Strategy and Execution:

Generate integrated and targeted marketing strategies that grow market share and the brand’s reputation, improve our customers’ experience and ultimately drive growth/acquisition
Develop and implement a company-wide go-to-market plan, working with all departments to execute intentional actions to execute strategy and achieve the business plan objectives
Ensure alignment of business and brand objectives to increase awareness, consideration, purchase, and brand loyalty
Conduct research analysis and interpret feedback to inform and continuously improve marketing strategies (including optimizing reach, recall, engagement, and other marketing metrics to maximize ROI)
Formulate, develop and implement creative advertising, media, and promotional campaigns for channels
Obtain customer insight to identify and evaluate strategic and innovative revenue generating sales initiatives
Develop the core positioning and messaging for the product
Establish brands’ annual objectives, strategies, positioning, tactics and measures
Develop an understanding of all elements of the business – Value chain, distribution, etc. – to create long-term barriers to entry against competitors in a highly competitive marketplace
Create awareness and understanding of MultiChoice (product) brand identity
Implement and manage a “Brand Visibility Program’’ improving visibility of the products/brand at various touch points

Operational Delivery:

Propose, formulate, develop, and initiate relevant, suitable, and cost-effective marketing initiatives (including advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand, and equity for Multichoice brands within the Region
Evaluate market trends to maximise business opportunities and mitigate emerging issues/concerns
Lead the development of creative briefs for DStv and GOtv
Manage ad agency performance and deliverables including briefing, and development of DStv/GOtv market roadmap and overseeing national and strategic brand campaigns Redefine promotional activity including below the line (BTL) and channel-specific marketing across all channels Evaluate market trends to address business opportunities and issues
Lead marketing launch plans for a variety of products
Lead development of creative briefs
Build new businesses, great products and iconic brands
Constantly monitor performance of managed brands/products to ensure it meets company objectives
Develop the core positioning and messaging for the product within the northern region.
Track and analyse brand/product performance and trends in terms of volume and profitability
Constantly monitor performance of DStv and GOtv to ensure they meet company objectives
Prepare and present regular feedback and performance reports
Administer tactical programs of the assigned product line and assist in the development of MultiChoice Nigeria (MCN) product.

Relationships and Service Support:

Leverage external and internal networks to identify optimization opportunities
Create and manage working relationships with above the line (ATL) & below the line (BTL ) agencies, media houses, super dealers, authorized distributors, and accredited retailers with a view to leverage the relationships to achieve MCN business goals and objectives.
Identify and analyze potential partner relationships for the product.
Maintain close contact with sales and distribution functions to “sense check” business conditions and trends.

Marketing Budget Management:

Manage the annual Marketing (Brand) budget and forecasting activities
Track and manage marketing spend
Continuously identify areas for improved efficiency
Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

People Management:

Ensure that the team is adequately resourced and that the team is equipped and enabled to perform (attraction, selection, retention & development of Marketing team)
Ensure departmental goals are understood and actively pursued by team; work responsibility clearly delegated
Performance reviews to be conducted regularly, ensuring everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon
Ensure coaching and mentoring of team members
Manage performance of team members
Facilitate development of team members and ensure under performers identified, improved, or removed
Display ethics in leadership and decision making

Qualifications

Candidates should possess a Post Graduate (preferred)

Experience:

A minimum of 8 years marketing experience (or similar experience in a commerce, business administration or sales role)
5 years of management experience
Experience in the media and entertainment industry would be beneficialWorking experience in Africa would be beneficial

Technical Competencies:

Conceptualization of strategies, campaigns, etc.
Technical/functional brand strategies knowledge
Content marketing strategy, development, execution and optimization
Copywriting and content creationVendor and Media agency management
Commercial acumen
Developing value propositions
Data/market analysis and interpretation
Competitive analysis
Expressive written communication skills
Content creation
Market/target audience analysis
Ability to initiate action and get work done
Detailed commercial and financial acumen, balanced with creative flair
Brand Strategy, development and management
Reporting and Research
Financial Management/Budgeting Basic understanding of related marketing regulations