Head of Marketing and Branding at WAYA Multilink Limited


WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria. We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.

We are recruiting to fill the position below:

 

Job Title: Head of Marketing and Branding

Location: Agbara, Ogun

Responsibilities 

  • Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs. 
  • Provide feedback into product development and service offers and participates in their development collaborate to create, launch and track performance of product and service offerings in our markets. 
  • Develop and deliver appropriate field sales enablement tools.
  • Develop and execute comprehensive marketing strategies to strengthen the company's brand image and increase market penetration.
  • Create compelling marketing communication materials, including brochures, presentations, and newsletters, to effectively convey the brand's value proposition to target audiences.
  • Manage creative production of online and offline marketing assets, graphic design, video production and web development.
  • Demonstrate effective management of the marketing, advertising and promotional activities of the organization. 
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. 
  • Provide assistance on press releases, contributed articles, presentations, events, and conferences.
  • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies.
  • Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue. 
  • Work with Consulting and Sales to cultivate reference accounts for products and services.
  • Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds. 
  • Drive campaign management for client acquisition programs across multiple channels. 
  • Create content for corporate marketing collateral, website/blog/social media, and other initiatives.

Requirements 

  • Minimum of 6 years work experience as Head of Marketing or Assistant Marketing Manager within the financial sector 
  • Experience running successful marketing campaigns.
  • Leadership and Project management skills with the ability to set and prioritize goals.

Analytical Skills:

  • Excellent Oral and writing communication skill.
  • BSc or  Masters degree in related role will be an added advantage.

Salary
N300,000 - N400,000 Monthly.

 

How to Apply
Interested and qualified candidates should forward their CV to: [email protected] using the Position as the subject of the email