Senior Content Manager at Carbon Nigeria

⏲ May 12, 2023, 8:48 AM
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Carbon is a pan-African digital bank with a mission to provide friction-free finance to its customers. Carbon promises to play a fundamental role in its customers’ lives wherever they are, with flexible solutions. We pride ourselves on our efficiency and with just $10mm of equity raised in 2015, we have disbursed over $100m in loans and earned more than $30mm in revenue over the last 2 years. Carbon has operations in Ghana, Kenya, and Nigeria, supported by a talented team spread between Lagos, Nairobi, London, Argentina, and Palo Alto so we operate with a remote-first mindset.

We are recruiting to fill the position below:

Job Title: Senior Content Manager

Location: Lagos
Category: Marketing
Employment type: Full-time

Role

We are looking for a Senior Content Manager to join our team. You will be responsible for creating and managing all of the content across Carbon's touchpoints.
You will collaborate across teams to ensure that all content produced is consistent, accurate, and engaging

Responsibilities

Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more
Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar
Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more
Working with Product Marketing and Management teams to identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone)
Update website content and copy as needed including building landing pages
Conduct media outreach when appropriate for public relations article placement
Coordinate interview copy for media outlet requests for publication
Write clear marketing copy to promote our products/services across all touchpoints
Proofread and edit all content before publication across all touchpoints
Build out a strategic copy for landing pages and website pages
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Approve copy of the content for social media from the marketing specialist

Requirements

Candidates should possess a BA / BS Degree is required preferably in Marketing, Business, or Communications.
Minimum of 5 years of B2C writing experience preferred
Skilled in writing and editing content with attention to detail and timelines
Strong prioritization, organization, and project management skills
Ability to multitask in a fast-paced environment and prioritize deadlines accordingly
Knowledgeable in the fundamentals of SEO and keyword research
Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (e.g. Salesforce, Netcore, etc), and content management systems
Strong written and verbal communication skills

Personal Attributes:

The successful candidate must have strong communication and interpersonal skills.
Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through.
Acute attention to detail and problem-solving skills are also necessary attributes for the role.

Benefits