Recruitment at Airtel Nigeria, 4th May, 2017
Airtel Nigeria (Airtel Networks Limited), a leading
mobile telecommunication services provider in Nigeria and a member
of Airtel Africa Group, is committed to providing innovative,
exciting, affordable and quality mobile services to Nigerians, giving
them the freedom to communicate, rise
above their daily challenges
and drive economic and social development.
We are recruiting to fill the position below:
Job Title: Media Manager
Location: Nigeria
Job Description
The job holders responsibilities include:
- Providing support in creating brand media strategy across all traditional media channels
- Implementation of markets insights
- Ensuring media strategies are aligned with brand objectives --
track against milestones and manage budgets for all media related
activities within key initiatives/programs in line with brand and
product priorities
- Coordination, management, and keeping of up-to-date key reports
and insights on media behaviours, campaign performance, and media spend
- Drive of day to day media planning and buying activities
- Management of agency through an end to end process of launching campaigns to paying all media houses
- Differentiating the brand by implementing new media insights and
knowledge of media channels, as well as global competitive insights
Duties and Responsibilities
1.) Agency Management:
- Manage the agency and assess their input to media planning by
ensuring that the following elements are comprehensively considered in
media plans:
- Market analysis - Airtel Brand Tracker
- Media scene analysis using monthly/quarterly diaries
- Competitive analysis - SOV/SOE
- Media strategy and planning
- Media mix and selection rationale
- Media buying and control methods
- Review of innovative media ideas for efficiency and effectiveness
- Budget optimization strategy and monitoring
2.) Media Strategy & Plan Implementation:
- Use product and communication insights to create unconventional media strategies
- Develop and optimize media investment and plans by using
accurate audience segmentation and media ratings. Ultimately generating
greater effectiveness and efficiencies of our IMC plans
- Set campaign objectives and analyze media impact on core brand
& media metrics; communication awareness, TOMA, GRPs, CPT, and SOV
- Reporting – Manage the development and submission of daily, weekly, monthly, quarterly and annual reports
3.) Media Compliance Review and Control for Payment:
- Implement a seamless flow of compliances and vendor payment at all times
- Manage media reconciliation process and ensure the right value is paid for deployed campaigns
- Review Agency invoices and third party documents accompanied
with compliance reports for payment with attention to the parameters
guiding compliance reporting
- Manage account Payables for invoices sign-off by all members of reporting line
- Mediate on delayed payments to media partners who may be aggrieved or threatened to discontinue brand exposure in the media
4.) OOH Media Management:
- One of the rigorous aspects of media function is the outdoor
management. The Media Manager is required to carry out the following
functions:
5.) Rental/Space Management:
- Manage campaign distribution matrix on OOH based on agreed
market factors such as customer base, campaign objective, competition,
ARPU and overall revenue by region.
- Conduct physical site inspection with the agency/regional office
marketing team to ensure that billboards are strategically distributed
and located across selected markets pan Nigeria.
- Issue monthly codes for billboards photos for compliance tracking
- Match monthly coded photos from billboards owners with
independent media monitoring reports for compliance and payment upon
presentation by the Agency with third party invoices for payment
6.) Print Production Management:
- Compile and update from time to time the technical information
(material type, the size of the board, print specifications, cost per
square meter print) of each billboard in Airtel outdoor network.
- Periodically assess the performance of the printers. Based on
the outcome of the assessment, determine the quantity of jobs to be
allocated to each printer in subsequently quarters.
- Ensure that materials are printed and ready for posting ahead of campaigns break and dispatched to the billboard owners
7.) Customer Management:
- The media manager is required to work with the following internal and external customers:
- Internal Customers:
- Product Team - product development, campaign launch, reporting
- Finance (Follow-up on payment to media agency, etc)
- Supply Chain Management (for purchase orders issuance, Media negotiations)
- Business Intelligence
- Legal (Service agreements preparation)
- Regional Offices (Campaign launch, monitoring, amplification of field activations)
- External Customers:
- Media Planning and Buying Agency (for media plans and
strategy, media research data analysis, media negotiations, Campaigns
control and reconciliation)
- Media Monitoring Agency (Monitoring reports analysis,
SOE/SOV reports, Media Partners, Campaigns exposure, Self-monitoring for
compliance, Billboards posting, Invoicing for payment, Reconciliation
for compliance
- Creative Agency - Development of creatives and delivery to media planning and buying agency Marketing Departments
8.) Others:
- Support to manage the advertising agencies and ensure superlative output and turnaround time on all projects
- Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies
- Support to conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders
Educational Qualification
- A recognized university degree
- Understanding of the rudiments of Media Landscape in Nigeria
- Understanding of Use of media channels, content creation and role of multi-channel mix
- Knowledge of media planning software and diaries - AMPS, MPS, MediaStar
- Good interpersonal and relationship building skills
- Experience in Media Strategy, Planning and execution (Not less than 5 years)
- Master’s in Business Administration would be preferred additional qualification dependent on experience
Relevant Skill and Experience:
- Extensive background in media planning and buying
- Ability to create innovative media deployment
- High leadership & influencing skills
- Ability to constructively challenge the status quo
- A collaborative working style
- Agency management skills
- Numerate & Strong proficiency in MS Excel and Powerpoint
- Understanding of all disciplines within the marketing mix
- Project Management skills
Other requirements (Behavioural etc.):
- Result orientation
- Ability to travel in the course of work requirements
How to Apply
Interested and qualified candidates should:
Click here to apply for this Position
Job Title: Digital Media Manager
Location: Nigeria
Job Description
- This role is focused on media planning, buying, optimization and performance analysis across all digital platforms.
- The holder will be responsible for the day to day management and
development of owned digital assets, managing our always-on digital
campaigns, ensuring best in class digital creative and digital media
within our brand campaign.
- She/He will also be responsible for identifying and providing leveraging opportunities for brand sponsorship assets.
Duties and Responsibilities
1.) Agency Management:
- Manage the agency and assess their input to media planning by
ensuring that the following elements are comprehensively considered in
media plans:
- Manage the digital creative & media agencies and ensure delivery of campaign materials in line with brand strategy
- Ads - Develop and evolve optimization targeting/bidding
strategy across campaigns, adgroups, and keywords to maximize ROI on a
daily basis
- SEO/SEM - Implement a robust strategy to improve rankings, drive traffic, conversions, and increase awareness for our website
- Website Management
- Manage agency to deploy tools to support campaign measurement and other relevant metrics
- Manage developer to design and implement design changes to improve UX on Airtel website
2.) Digital Assets & Social Media Management:
- Manage day to day performance and optimization of the Airtel website
- Build brand website portfolio to deliver optimally - Implement SEO/SEM
- Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
- Analyze and report on campaign performance on a day to day basis
for impact on target audiences - translate anecdotal or qualitative
data into recommendations and plans for revising the Social Media
campaigns
- Analyze Social Media statistics: likes, impression, reach to
generate insights from site metrics and implementing same to improve
site performance
- Manage content accuracy, relevance and enforce governance on Airtel domain websites and social channels
- Conduct periodic social listening across all areas of the brand product and services
- Manage creation of monthly content calendars for the brand
- Responsible for metrics and delivering monthly reports and measuring ROI
3.) Digital Media Strategy & Plan Implementation:
- Work with senior manager and agencies to produce impactful and cost-effective digital media plans.
- Work closely with traditional media team to develop comprehensive and integrated campaigns.
- Develop test and learn scenarios to continue to innovate media opportunities across digital platforms.
- Monitor and analyze key media buy metrics (CPM, CPC, etc.), quality, and campaign performance.
- Drive conversion and optimize user funnels
- Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
- Manage budgets and timelines for digital media programs.
- Prepare budget forecasts for future releases digital media spends.
- Seek and evaluate new media opportunities
- Monitor, analyze and report competitive digital marketing and media campaigns
4.) Sponsorship, Smart Icons & Brand Activation:
- Support in defining strategy and approach to sponsorship for the entire Airtel Nigeria business inclusive of regional strategies
- Drive business discussions and coordinate business case
articulation in conjunction with the support functions for identified
sponsorship platforms
- Manage Leveraging of smart Icons – use of ambassador to drive brand engagement and affinity
- Monitor and evaluate the outcome of sponsorship and event
platforms executed and provide strategy recommendation on the way
forward.
- Execute the strategy guidelines and Provide governance and
support to the regions for events and sponsorship priorities per region
- Keep accurate documentation of evaluation reports and ensure leverage in subsequent event/sponsorship planning
- Manage Airtel owned and sponsored brand assets
5.) Customer Management:
- Internal Customers:
- Product Team - product development, campaign launch, reporting
- Finance (Follow-up on payment to media agency, etc)
- Supply Chain Management (for purchase orders issuance, Media negotiations)
- Legal (Service agreements preparation)
- Regional Offices (Campaign launch, monitoring, amplification of field activations and sponsorships)
- CSD & Enterprise - Customer rewards and engagement
- External Customers:
- Digital Creative & Buying Agencies (for digital media plans and strategy, Campaigns control and reconciliation)
- Brand Partners (Innovation and campaign development - FB, Google, Twitter, Eskimi etc)
- Creative Agency - Development of creative and delivery to media planning and buying agency Marketing Departments
6.) Others:
- Support to manage the advertising agencies and ensure superlative output and turnaround time on all projects
- Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies
- Support to conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders
Educational Qualification
- A BS degree in marketing or a related field
- Proven working experience in digital marketing
- Understanding of use of media channels, content creation and role of multi-channel mix
- Experience with A/B and multivariate experiments
- Good interpersonal and relationship building skills
- Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising campaign (Not
less than 5 years)
- Master’s in Business Administration would be preferred additional qualification dependent on experience
Relevant Skill and Experience:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools
- Understanding of various disciplines within the marketing mix
- High leadership & influencing skills
- Ability to constructively challenge the status quo
- A collaborative working style
- Agency management skills
- Knowledge of Social Media Analytical tools and techniques.
- Numerate & Strong proficiency in MS Excel and Powerpoint
- Project Management skills
Other Requirements (Behavioural etc.):
- Result orientation
- Ability to travel in the course of work requirements
How to Apply
Interested and qualified candidates should:
Click here to apply for this Positions
Application Deadline: 18th May, 2017.