Product Category Manager Vacancy at Adexen
Adexen Recruitment Agency - Our client, a leading supplier of quality
building material and member of a multinational group with products and
services all over the world.
Job Title: Product Category Manager
Job Reference: 1120
Location: Lagos
Industry: Industry & Manufacturing
Function: Commercial & Communication
Job Description
The job holder will be responsible for brand analysis, development and
creation of sustainable awareness, development of brand communication,
POS materials and implementation of brand communication strategies. S/He
will also monitor, gather and report competitors’ activities.
- Gather market intelligence information from Competitors
- Communicate and ensure compliance to brand guidelines and charts by agency for the development of advertising text and layout
- Management of assigned responsibilities relating to the update
of information about specifically assigned products on available
e-platforms with express approval gotten for information to be published
- Review literature in the assigned marketing project, previous
materials used in the assignment area, and gather materials of
competitors in the field
- Where necessary, give relevant information about assigned brands
to relevant agencies for the development of media materials (Press,
Radio, TV etc)
- Conduct/ supervise market research, draft and administer questionnaires for information gathering.
- Meet with appropriate sales reps to discuss communication and action needs
- Monitoring and reporting new product developments by competitors
- Coordinate with agencies for multimedia packages – Letters,
brochures, videos, POS displays for specific events in order to ensure
brand consistency
- Assist with the roll-out of marketing campaigns and evaluate effectiveness at conclusion of campaign
Expectations
- A University degree in Marketing, Business Administration, or related field
- Candidate should have a minimum of 5 years’ experience
- Work well in a team and with a wide range of people
- Be organized and methodical
- Excellent communication & inter-personal skills
- Good understanding of the fundamentals of Branding, Marketing, and Advertising
- Professional qualification and membership of a professional body in marketing
- Ability to work effectively in a rapidly changing environment
- A strong understanding of customer & market dynamics and requirements
How to Apply
Interested and qualified candidate should:
Click here to apply