Ongoing Recruitment in a Leading FMCG Company
CornerStone Staffing NG - Our client, a big player in the FMCG Industry, is currently recruiting suitably qualified candidates for immediate employment into the positions below:
Job Title: Chief Digital Marketing Officer
Location: Lagos
Job Description
- Our Client, is looking to recruit a Chief Digital Marketing Officer.
- This role is will be responsible for all aspects of marketing strategy and execution, using digital channels to acquire new customers and activate existing ones.
- This candidate should have a track-record of driving significant revenue impact ideally in a marketplace environment and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders.
- The CDMO will report to, and work closely with, the Chief Executive Officer and work effectively with the entire management team.
Responsibilities
- Develop and own marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, enterprise sales, and partner engagement.
- Drive growth through both B-C and B-B-C distribution channels using digital as well as non-digital tactics.
- Develop customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, and channel management
- Leverage data and analytics to drive business and customer insights
- Create and measure focal metrics around the business such as conversion rates, user acquisition, user satisfaction as well as renewal and engagement rates
- Define and implement protocol to track major and minor KPIs throughout the marketing department
- Analyze the competition and review results of market research adjusting the company’s marketing strategy accordingly
- Manage agency roster and relationships for digital and media partners
Education and Experience
- 8+ years of marketing in a consumer business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences.
- 3+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
- Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
- Proven ability to drive results by consistently seizing opportunities to push the envelope to drive outsize performance in key metrics.
- Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.
- History of innovation in online B2B or BtoC marketing.
- Experience using demand generation tools and techniques, including marketing automation software and CRM systems.
Skills and Competencies:
- Personality that is leadership-driven, goal-focused, self-motivated, creative, flexible and adaptable to new situations.
- Strong creative and strategic problem-solving skills.
- Strong people leadership experience managing large teams or direct reports with a demonstrated record of recruiting, retaining and training top talent.
- Strong strategic and creative thinker
Interested and qualified candidates should:
Click here to Apply for this Position
Job Title: Business Intelligence Analyst
Location: Lagos
Job Description
- We are looking to recruit a Business Intelligence Analyst.
- This role is responsible for the collection, analysis and reporting of sales related data in an on-going effort to increase overall sales productivity.
- The development and tracking of key performance indicators will be critical to enhance the understanding of the business and to improve decision-making.
Responsibilities
- Create and standardize sales reporting processes
- Create, join, and manage complex data sets into a comprehensive data visualization platform (BI tools, Excel, etc.) that can be used to drive root cause analysis of problems.
- Gain access to, manipulate, and analyze data from multiple sources
- Reporting will include standardized and custom reports on a daily, weekly, monthly and quarterly basis from a variety of inputs (predominantly SalesForce and Hyperion) using multiple output methods (Excel, Word, PPT, SalesForce, etc).
- Accommodate sales reporting changes quickly and accurately, while at the same time capturing variances and outliers.
- Manage field inquiries regarding performance, historical sales trends, account/product level detail, etc.
- Understand business needs to identify, develop, and implement enhancements to reporting and analytical deliverables.
- Responsible for reporting accuracy and timeliness adherence to deadlines, identifying flaws and errors in the data and any upstream data issues
- Manage multiple tasks and projects simultaneously, own deliverables end to end, and partner with other teams within the business to achieve your goals
Requirements, Education and Experience
- Bachelor's degree in a quantitative or business-related field required (i.e. Finance, Business Economics/Management, etc.)
- 3 - 5 years of applicable experience analyzing large data sets ideally within a sales organization
- Experience working with a variety of statistical and analytic platforms and packages.
- Advanced Excel skills (tables, data connections, lookups, pivot tables, charts/graphs)
- Power BI experience a plus
Skills and Competencies:
- Excellent problem-solving & analytical skills with a solid understanding of data analysis techniques and technologies.
- Project and stakeholder management
- Critical thinker; can determine the best way to measure and display performance metrics
- Ability to employ advanced knowledge of Microsoft Excel to create complex, high-level reporting models from concept to completion; Excel Macro/VBA writing & editing skills a strong plus
- Must be comfortable working with large volumes of data.
- Strong written and verbal communication skills; track record of presenting data-heavy information in clear and concise manner to all levels of the organization
- Comfortable with and adaptive to change.
Interested and qualified candidates should:
Click here to Apply for this Position