OLX Nigeria Job Vacancies for a Marketing Manager
OLX
is the next generation of free online classifieds. OLX provides a
simple solution to the complications involved in selling, buying,
trading, discussing, organizing, and meeting people near you, wherever
you may reside. OLX is used in over 106 countries in 40 languages. The
company was founded in March 2006 and is privately held.
OLX, a world leading online classifieds company, is looking for a
talented Marketing Manager to lead the marketing effort in Nigeria.
OLX is recruiting to fill the position below:
Job Title: Marketing Manager
Location: Nigeria
Job Description
OLX, a world leading online classifieds company, is looking for a
talented Marketing Manager to lead the marketing effort in Nigeria.
Daily responsibilities will include the development and execution of an
integrated marketing strategy, driving execution excellence to reach
performance goals while managing both internal and external marketing
stakeholders.
The position will provide the opportunity to be a significant driver for
our fast growing business in an international, entrepreneurial
environment. OLX is looking for an individual with a strong grasp of
fundamental marketing principles, knowledge of the local market and
creative but yet with strong analytical skills.
Responsibilities
The successful candidate will be responsible for the following:
Offline Marketing
- Translate OLX´s business priorities into an actionable and clearly communicated marketing plan.
- Lead the campaign development and align relevant regional and local stakeholders.
- Possess a strong understanding of technical marketing
principles, specifically media planning, and drive performance through
data-driven insights.
- Plan and oversee the development and implementation of media purchases (Briefs, Media Planning, Media monitoring, etc.)
- Drive all offline marketing, advertising and promotional activities.
- Possess strong budget management skills with the ability to deliver all marketing activity within the agreed budget.
- Utilize market research, customer insights and data-driven
analysis to develop the marketing plan with a focus on both the
strategic direction and operational execution.
- Ensure day-to-day implementation focuses on increasing direct traffic, engagement and loyalty of the OLX user base.
- Implement best-in-class marketing practices and document key processes.
- Plan and oversee the end-to-end development of effective offline
media creatives (TVCs, Radio etc) and perform continuous process
optimization and user testing for increased quality and cost
efficiencies.
- Maintain professional internal and external relationships that meet company core values.
Digital Marketing
- Have a clear understanding of digital marketing channels and
plan all web, SEO/SEM, email marketing, social media and display
advertising campaigns.
- Work with agencies, vendor partners and relevant internal stakeholders to execute.
- Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple digital channels and customer touch
points.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Design and maintain our social media presence across key platforms like Facebook and Twitter.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests.
Desired Skills and Experience
- Master's Degree from a leading university; MBA a plus
- 4-6 years experience in Marketing in a leading role with a
portfolio of multiple leading brands. Internet / classifieds experience a
plus.
- Articulate, clear thinking, excellent verbal and written communication skills in English.
- Data driven mind set and experience in online analytics.
- Gained work experience in high-performance environments. Has a
proven track record of personal, academic and professional marketing
achievements in an international field, both online and offline.
- Passionate about online and has deep interest in developing businesses.
- Strong analytical skills with attention to detail.
- Humble, flexible personality.
- Extensive experience coordinating the design and execution of TV campaigns.
- Knowledge of the local Nigerian market.
- Experienced in managing multi -million dollar budgets.
- Experienced in people management.
How to Apply
Interested and qualified candidates should
Click here to apply online