New Media Officer at Infostrategy Technology Limited
Infostrategy Technology Limited is an Information, Communication and Software Technology firm incorporated in Nigeria and the United Kingdom. We operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge technology solutions.
We are recruiting to fill the position below:
Job Title: New Media Officer
Location: Abuja
Department: New Media
Reports to: Team Lead
Job Summary
- Under the supervision of the Team Lead, the New Media Officer will develop and implement digital marketing initiatives; advertising campaigns that will promote the company's products and services on social networking and other online platforms .
- S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation.
- Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.
Essential Duties And Responsibilities
- Be good in the management of digital channels and measure ROI and KPIs
- Prepare and manage digital marketing campaigns and budget
- Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
- Provide weekly/monthly reports of activities and results
- Assist team lead in building long-term relationships with media influencers to promote our brand.
- Maintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.
- Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
- Actively engage users on all social network accounts and manage user comments on social network accounts.
- Provide weekly reports regarding viewership, followership and subscribers.
- Work with other departments in regards to new media.
- Respond to public information inquiries and be part of the company's liaison team for new media efforts across the various platforms Facebook, Twitter, YouTube, Instagram, Blog etc.
- Make the company's products and services viral online.
- Create relevant content to be used on platforms
- Suggest a policy and a process for creating and posting content to multiple target websites.
- Actively engage users on all social network accounts and manage user comments on social network accounts.
- Monitor competition and provide suggestions for improvement
- Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members.
- Develop and organize a wide variety of traditional and electronic contents including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.
- Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members.
- Create new campaigns to reach a broader audience.
- Must be able to work with minimal supervision & be able to deliver on time.
- Other duties as assigned.
Education Qualifications, Experience, Skills And Competencies
- First degree from a reputable high institution
- Minimum 3 years relevant experience as a New Media expert
- Data Analysis
- Consumer Relationship Management (CRM)
- Social media skills & Paid Social Media Advertising skills
- Basic design skills (Canva, photoshop, etc.)
- Mobile marketing
- Experience with corporate advertising/campaigns
- Exceptional knowledge of digital marketing.
- Writing and editing skills
- SEO & SEM
- Listening skills
- Email marketing skills
How to Apply
Interested and qualified candidates should send their CV in PDF format to:
[email protected] The subject of the mail should be "New Media Officer - Abuja".
Note: Only shortlisted candidates will be contacted
Application Deadline 20th April, 2020.