Marketing Manager at Payhippo

Payhippo, a comapny whose mission is to make financial services seamless for African SMEs, is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Job Type: Hybrid | Full-time

Job Description

• We are seeking a highly skilled Marketing Manager to join our business bank. As a Marketing Manager, you will be in charge of driving our marketing initiatives focusing on three portfolios (not limited to): business banking, business loans, and asset finance.
• You will be responsible for developing and executing marketing strategies that enhance brand visibility, attract and retain business customers, and drive revenue generation across these portfolios.
• This role requires a strategic thinker with a deep understanding of the financial services industry and a proven track record of developing and implementing successful marketing initiatives.

Responsibilities

• Portfolio Strategy Development: Develop comprehensive marketing strategies and plans for portfolios to achieve business goals, including customer acquisition, lead generation, cross-selling, and revenue growth.
• Market Research: Conduct market research and competitive analysis to identify opportunities, market trends, and customer insights. Use data-driven insights to inform marketing strategies and campaigns.
• Brand Management: Ensure brand consistency and alignment with the Payhippo’s values and mission across all marketing materials and customer touchpoints.
• Content Development: Create and oversee the development of high-quality, engaging content tailored to the target audience, including articles, whitepapers, webinars, and videos.
• Digital Marketing: Drive digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising, to generate leads and increase online presence.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing goals within budget constraints.
• Team Leadership: Supervise and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and creative work environment.
• Compliance and Risk Management: Ensure that all marketing activities adhere to regulatory requirements and compliance standards specific to the financial services industry.
• Product Launches: Collaborate with product teams to plan and execute successful product launches, including developing marketing collateral, pricing strategies, and sales enablement tools.
• Campaign Management: Lead marketing campaigns to promote products and services, track and analyze campaign performance, and adjust strategies as needed for maximum ROI.
• Customer Engagement: Develop and nurture customer relationships through effective communication and engagement strategies, including customer feedback mechanisms.
• Event Planning: Identify and evaluate event opportunities, venues, and partnerships to maximize ROI and achieve marketing goals.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field. MBA or relevant advanced degree preferred.
• Proven experience (5+ years) in marketing roles within the financial services industry, with a strong background in business banking, business loans, and asset finance.
• Exceptional strategic thinking and analytical skills.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Strong leadership and team management capabilities.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and analytics platforms.
• Understanding of regulatory compliance in the financial sector.

Preferred Skills:

• Certifications in marketing or financial services
• Familiarity with CRM systems and marketing automation tools
• Data-driven decision-making abilities
• Customer engagement/Retention
• Content calendars/Social media
• Scriptwriting
• Website copies
• Blog management
• Creative thinking and innovative mindset
• Google Analytics
• SQL
• Demand Generation
• Data Analytics
• SEM
• SEO
• Sales Enablement (Lead generation)
• Media Buying Planning
• Email Marketing

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title, your first and last name as the subject of the email.