Marketing Manager at Global Profilers

⏲ Mar 15, 2024, 5:00 PM
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Global Profilers is a resourcing company that offers recruitment solutions to organizations in Sub Saharan African markets. With extensive understanding of the various aspects of multinational and local businesses and industry’s specific demands, We are able to provide tailored solutions to any & all Industries.

We consider ourselves multi-cultural with expertise working on several markets. We understand different perspectives and the atypical challenges that can face organizations in Nigeria, Angola, Kenya, Uganda, Cameroun, Bening, Togo, Burkina.

We are recruiting to fill the position below:

Job Title: Marketing Manager
Location: Lagos Island, Lagos
Employment Type: Full-time
Department: Sales & Marketing
Reporting To: General Manager - Sales

Job Description

Marketing Manager - Provides direct support by assisting the team to grow store sales, improve marketing execution and build local marketing capabilities.

Key Duties and Responsibilities

The Marketing Manager's duties and responsibilities include:
Lead marketing strategy via the development of annual and long-range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing
Plan elements/programs from international and local markets as well as recommend new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
Lead marketing and operations teams in the development of annual and long-range product innovation.
Develop Local Store Marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
Assist International leadership team in conducting periodic market business reviews to improve Franchisee effectiveness and profitability (Krispy Kreme and Dodo Pizza).
Support Sales and Events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales.
Leverages learning from other markets/competitors to improve the effectiveness of opening plans.
Lead local development of marketing materials/artwork and localizing materials to support opening activities.
Develop and aligns local opening plans and marketing support materials to ensure adherence to brand standards.
Plan to drive increased sales.
Leverage successful product development to improve menu effectiveness.
Develop and support marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
Develop marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
Lead local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with Corporate resources to support local development and approving all new products.
Leading partnerships and relationship management with corporates, partners, influencers and organizations.
For new markets, work with other departments to plan and define opening programs including doughnut varieties, beverages, collectibles, signage, store design, pricing, POP and other store/opening support materials.
Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and make recommendations to management on how to improve programs for future openings.
Regularly evaluating the effectiveness of marketing programs, documenting results and sharing key learning through Huddles sessions and International meeting Calls.
Identify opportunities to improve efficiencies of marketing programs, reduce costs and increase profitability.
Work with principals to continually build the capabilities and skill set of local marketing personnel.
Conduct agency reviews, establishing agency performance criteria and evaluating agency performance.
Ensure proper execution and adherence to brand strategy and brand standards.
Develop Franchisee marketing materials and approves with Management and Operations to optimize communication impact and effectiveness of materials.
Assist QFA in Building a “Standard Marketing Community” that Promotes Shared Learning,
Value Partnerships between Partners/Franchisee Markets and Builds the Capabilities of local Marketing Teams to improve Regional Efficiencies and Drive Increased Sales/Profit for the company.
Share marketing best practices in local markets with partners and international teams.