Marketing Communications Specialist at Sproxil

Sproxil is a venture - backed enterprise that provides world - class brand protection services in emerging markets. Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer - focused product protection and targeted marketing solutions. Sproxil seeks to fill the following position in its Lagos office:     Job Title: MARKETING COMMUNICATIONS SPECIALIST DUTIES Branding &Communication

• Manage brand delivery and consistency across all markets for all product lines;
• Attract potential customers and maintain loyalty of existing customers;
• Create, update and manage all published contents (images, videos and written);
• Plan and execute campaigns for corporate promotions, launching of new product lines etc.;
• Establish, own and drive internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of a stronger connection to the company and leads to a return on investment;
• Strategically promote the company’s products and services.

• Develop, refine and execute marketing goals and strategies;
• Design and execute marketing campaigns across all channels;
• Design all marketing materials, website content, and publications for accuracy, branding, and compliance with the organization’s brand architecture;
• Develop strategic plan, which addresses critical issues in marketing and communications;
• Set and meet internal and external marketing objectives;
• Ensure marketing / communication campaigns and programs are aimed at enhancing sales efforts;
• Conduct market analysis and research to identify trends and opportunities;
• Make presentations to the management on Marketing and Communications strategies and activities.

• Execute social media strategies on behalf of the company through competitive research, platform determination, message and audience identification;
• Device ways to monitor, measure and report on the impact of social media campaigns and effects on the business;
• Develop contents for B2B E-mail, SMS marketing and increase brand awareness and image;
• Produce valuable contents for the company’s online presence and organize the company’s publications;
• Monitor and report trends in social media tools, applications, design and strategy.

• Degree in Marketing, Mass Communication or related discipline
• 4 - 5 years experience in Strategic Marketing and Communications

• Good use of social media platformssuch as Facebook, Instagram, LinkedIn, YouTube, twitter etc.
• A good team player and self-motivator.
• Good creative skills and ability to work independently.
• Excellent written and verbal communication.
• Good attention to details and accuracy.
• Sound knowledge of Web and Digital Marketing Technologies (HTML, Google Analytics, SquareSpace, Adwords, BenchMark).