Lifecycle Marketing Manager at Andela

⏲ Dec 2, 2021, 8:13 PM
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Andela is a network of technology leaders dedicated to advancing human potential. We help companies build high-performing distributed engineering teams by investing in Africa’s most talented software developers. Based in NYC, SF, Lagos, Nairobi, Rwanda and Kampala, Andela is catalyzing the growth of tech ecosystems across the African continent while solving the global technical talent shortage.

We are recruiting to fill the position below:

Job Title: Lifecycle Marketing Manager

Location: Remote

Position Description

Andela Client Growth is looking for a Lifecycle Marketing Manager to join the squad! As a key member of our growth organization, you’ll play an integral role in establishing and creating Andela Client Lifecycle marketing programs to delight our clients and ensure an excellent CX throughout.
As our Lifecycle Marketing Manager, you will accelerate the impact of Andela's Client global B2B marketing strategies, by owning the customer journey across multiple touch-points and channels.
Working in collaboration with the wider Andela Client Marketplace, you’ll partner with stakeholders across the business to implement strategic lifecycle marketing initiatives that drive consideration, acquisition, retention and expansion across self-service and sales assisted journeys.

General Responsibilities

Own the messaging strategy across the B2B customer journeys for SMB and Enterprise.
Build alignment with key stakeholders in growth, sales and customer success
Work with the Client Marketplace to build multi-channel lifecycle marketing campaigns and deliver relevant, timely and impactful messaging across customer lifecycle
Work with the product marketing team to build delightful self-service acquisition, expansion and retention campaigns
Deliver performance insights on lifecycle initiatives weekly, quarterly and annually to provide lifecycle insights and learnings to key stakeholders
Apply an experimentation mindset to drive a test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels.
Support the sales and customer success teams with collateral and campaigns to help them achieve acquisition, retention and expansion objectives
Work with the marketing operations and data teams to build intelligent campaign automation based on relevant signals and data points

Qualifications

3+ years of Lifecycle Marketing or CRM marketing experience in a fast-paced digital environment for a technical company (ideally PLG SaaS), talent marketplace, or digital services space
Ability to generate repeatable playbooks is a must
Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!
Reforge or similar growth qualification nice to have, but not essential
Growth mindset, with experience working in a culture of experimentation and data-driven marketing
Proven track record of building scalable customer-journeys, automation and workflows in CRM (Marketo/HubSpot/Segment etc)
Data-driven mindset with the ability to articulate complex lifecycle marketing programs to the wider business and senior stakeholders

Benefits