Job for a Digital Marketing Executive at CBT Exam Pro

⏲ Jan 8, 2019, 11:06 PM
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CBT Exam Pro is a virtual platform for exam preparation from early years to professional level. As a very ambitious company, we have a strong desire for success, which has helped in ensuring user satisfaction and retention. We are recruiting to fill the position below: Job Title: Digital Marketing Executive Location: Lagos Job Description

CBT Exam Pro is looking for an enthusiastic Digital Marketing Executive with strong graphics skills to join its exciting team in the Lagos office.
The ideal candidate will possess a good understanding of digital marketing as well as have strong graphics design skills.
Most importantly, the ideal candidate must have a passion for delivering results.

About the Role

The successful candidate will be responsible for clients’ digital marketing campaigns, creating, monitoring and ensuring engagements and conversions
The candidate will ensure the website is optimized for search engines; social media contents generate engagements; email campaigns facilitate lead generation; paid advertising campaigns are setup to achieve their objectives; amongst others.
To excel in this role, the successful candidate needs 1 – 3 years experience in a similar role. Excellent understanding of SEO, PPC, social media marketing, content writing, and email marketing is paramount.

Skills Required

Basic understanding of HTML and CSS
Experience with website analysis, preferably using Google Webmaster Tools - Google Analytics, Search Console, Google Maps API and more
Setting up and optimising Google Ads and Social Media Advertising campaigns for businesses
Ability to write contents for blogs, website, products, services, social media, press releases, email newsletter, marketing campaigns and more.
Ability to create a tailored digital marketing strategy, content marketing strategy and social media strategy
Previous experience of using CRM systems, marketing automation tool, lead management systems, partner and client portals
Degree in Communication-related courses, such as Mass Communication, is desirable - but not a must.
Website maintenance and administration of content management systems and e-commerce solutions
Adapt with Search Engine Optimisation (SEO) processes – Keyword Research, SEO Audit, creating Meta Tags, local SEO and link building
Knowledge of Google My Business and local business directory listing
Ability to create and optimise social media pages for business