GE Nigeria Vacancy for Mr Marketing Manager Africa, 22nd February, 2019

GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world. GE works on things that matter - great people and technologies taking on tough challenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helps medical professionals deliver great healthcare to their patients. Learn More About Careers at GE Learn More About GE Healthcare We are recruiting to fill the position below: Job Title: Mr Marketing Manager Africa Job ID: 3255628 Location: Nigeria Job Function: Marketing Business Segment: Healthcare Africa Role Summary

The Africa MR Marketing Manager develops a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention.
This position is responsible for generating growth for MR products in Africa through demand creation and funnel acceleration in partnership with Field Marketing and the commercial teams.
The Africa MR Marketing Manager will support future product planning by identifying market trends, relevant buying centers and personas.

Essential Responsibilities Key responsibilities include (but are not limited to):

This position also plays a key role in building and maintaining partnerships with customers, key opinion leaders (KOL), and development of show sites and reference sites in the region
Collecting win/loss & competitive insight on MR product portfolios at regional level; feedback to global product teams; recommend and develop marketing rograms to adjust product positioning and improve win rate
The MR Marketing Manager will mainly focus on Value and Performance MR segments on top of her/his responsibilities
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles
Validating global value proposition and messaging and adapt for regional use
Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives
Collaborating with commercial leadership, regional and global marketing to grow and support the region market and orders forecast
Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share in different African LCTs
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively
Training direct / indirect sales channels
Identifying and establishing reference and show sites
Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
Developing and supporting product-specific KOL’s and advisory boards
Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities
Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

Qualifications/Requirements Quality Specific Goals:

Bachelor’s Degree in Marketing, Business Administration or technical background with MRI experience (eg, Engineering, Service etc.. related to MRI) or equivalent knowledge or experience
Prior experience in a leadership role
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Excellent oral and written communications skills (English and French)
Ability to motivate and lead a team of indirect and direct reports
Strong analytical and process skills
In Nigeria: a valid NYSC discharge or exemption certificate will be required (please indicate clearly on your resume)
Minimum 5+ years’ experience in marketing, product marketing or related field
Healthcare product/industry acumen and knowledge and prior experience with MRI
Leadership skills to lead teams and shape/lead growth vision and marketing strategy
In Nigeria: must have valid authorization to work full-time without any restriction in Nigeria
In countries other than Nigeria: must have valid authorization to work full-time without any restriction in the role’s location

Desired Characteristics Preferred Qualifications:

MBA or Master’s degree in Marketing, Business Administration or related field2. 7+ years’ experience in marketing, product marketing or related to MRI or equivalent knowledge or experience
Innovation - develop new ideas through collaboration and execute on creative ideas
Influencing skills - ability to motivate individuals and demonstrate organizational influence
Experience in product development and new product introduction process
Deep marketing expertise in market, customer insights, product commercialization and branding

How to Apply Interested and qualified candidates should: Click here to apply

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