GE Healthcare Vacancy for an X-Ray Imaging Product Marketing Manager

GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership
development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.


Job Title: X-RAY IMAGING PRODUCT MARKETING MANAGER, AFRICA
 
Role Summary:
Africa X-Ray Imaging Product Marketing develops a regional product/portfolio strategy including positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth in X-Ray Imaging portfolio in Africa through demand creation, installed base retention and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.

Essential Responsibilities
- Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share position.
- Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
- Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
- Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .
- Validating global value proposition and messaging and adapt for regional use.
- Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
- Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
- Developing and supporting product-specific KOL’s and advisory boards.
- Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
- Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
- Training direct / indirect sales channels.
- Identifying and establishing reference and show sites.
- Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
- Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
- Providing commercial teams product knowledge in product use, differentiation, positioning and pricing 

Qualification/Requirements