GE Healthcare Job in Abuja for a CT Value Product Marketing Manager
GE (NYSE: GE) works on things that matter. The best people and the best
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Building, powering,
moving and curing the world. Not just imagining. Doing. GE works.
We are recruiting to fill the position below:
Job Title: CT Value Product Marketing Manager
Job Number: 2619052
Location: Abuja, Nigeria
Business: GE Healthcare
Business Segment: Healthcare Imaging
Role Summary/Purpose
- Africa CT Value Product Marketing develops a regional
product/portfolio strategy including positioning, market segmentation,
targeting and installed base retention.
- This position is responsible for generating growth in the CT
Value portfolio in Africa through demand creation, installed base
retention and funnel acceleration in partnership with Field Marketing;
and supporting future product planning by identifying market trends,
relevant buying centers and personas, and customer needs.
Essential Responsibilities
- Collecting win/loss & competitive insight on product
portfolios at regional level; feedback to global product; recommend and
develop marketing programs to adjust product positioning and improve win
rate and share position.
- Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
- Developing regional thought leadership and advertising and
promotion strategy in support of demand creation and funnel acceleration
activities.
- Adapting global marketing assets (including sales tools) to
ensure that the region commercial organization has the right tools to
position and sell product configurations / portfolio effectively.
- Training direct / indirect sales channels.
- Identifying and establishing reference and show sites.
- Developing programs to gather regional evidence of customer
success, early adopters, show sites, and clinical evidence where
appropriate
- Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
- Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
- Ensuring regional marketing plans & execution are aligned
with global marketing plan (value proposition, positioning, marketing
mix, etc.) to grow orders and share. Providing region input to business
cases for products/upgrades that are at concept stage, work with Global
Product Marketing to develop, test and prototype new product ideas
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
- Conducting in-depth research to define customer problem
statement, success metrics, clinical and economic needs, buying cycles,
and personas (to support development of global MRD/WWPP) .
- Validating global value proposition and messaging and adapt for regional use.
- Prioritizing and mapping global customer segments and work with
Field Marketing on demand creation activities to achieve NPI and
business objectives.
- Working with Field Marketing organization on interlocks,
understanding and reacting to win-loss, leveraging demand generation
opportunities, providing relevant support for regional campaigns, etc.
- Developing and supporting product-specific KOL’s and advisory boards.
Qualifications/Requirements
- Bachelor’s Degree in Marketing, Business Administration or related field
- Minimum 5+ years’ experience in marketing, product marketing or related field
- Excellent oral and written communications skills
- Ability to motivate and lead a team of direct reports
- Strong analytical and process skills
- Leadership skills to lead teams and shape/lead growth vision and marketing strategy
- Prior experience in a leadership role with direct reports
- Team oriented – ability to motivate and work well with diverse, cross-functional teams
Additional Eligibility Qualifications
Desired Characteristics - Preferred Qualifications:
- MBA or Master’s degree in Marketing, Business Administration or related field
- Segment experience (where applicable)
- Innovation – develop new ideas through collaboration and execute on creative ideas
- Influencing skills – ability to motivate individuals and demonstrate organizational influence
- French and English speaking is beneficial but not mandatory
- 7+ years’ experience in marketing, product marketing or related field
- Deep marketing expertise in market & customer insights, product commercialization and branding
- Healthcare product/industry acumen
How to Apply
Interested and qualified candidates should:
Click here to apply