Etisalat Nigeria Job in Lagos for a Manager, Analytics & Consumer Insight
Etisalat's vision is a world where people's reach is not limited by
matter or distance; a world where people will effortlessly stay in touch
with family and friends; a world where businesses of all sizes can
reach new markets without the limitations of distance and travel.
Etisalat is recruiting to fill the vacant position below:
Job Title: Manager, Analytics & Consumer Insight
Location: Lagos
Department: Commercial
Sub-Department: Marketing
Division: Consumer Segment
Unit: Customer Value Management
Reports to: Head, Customer Value Management
Job Summary
- As part of the customer value management team, the role holder
will be responsible for developing and conducting advanced modelling and
analytics of customer data available across the enterprise by providing
strategic actionable insights that are turned into Campaign actions and
results.
Supervises:
- Specialist, Data Mining & Modeling
- Specialist, Analytics & Consumer Insights
- Analysts, Data Business Segment Support
Roles and Responsibilities
- Leveraging internal data as well as external market data to
develop quantitative and predictive models while conducting analyses in
support of the customer value management team.
- Provide a stream of practical actionable insights to the rest of
the business covering analysis of customer behavioural patterns and
potential campaign and recommend hidden opportunities through data
insights.
- Design advanced analytics to address customer behavior
associated with customer identification attraction, retention and
customer developments.
- Use data mining tools in interpreting and analyzing large data
sets through cluster analysis, CHAID/CART, latent class, or other
segmentation methods
- Design models and advanced analytics to address customer
behavior associated with customer identification, attraction, retention
and customer development.
- Perform advanced micro analysis of customer value bands within
the database with practical insights and recommendations on how to grow
value and extend customer lifetime value by turning customer insights
into tangible campaigns and actions that will drive revenue.
- Leveraging on advanced statistical analyses with a detailed
understanding of data mining techniques e.g. predictive modeling,
segmentations and providing strategic recommendations and insights into
key areas such as: retentions, churn, LTV, CVM, Portfolio Management and
Product Management.
Desired Skills and Experience
- A first degree in relevant numerate discipline.
- Industry Certification(s) and or Postgraduate/Professional qualification(s) in a related field (an added advantage)
- Excellent understanding of data manipulation and interrogation
techniques, data mining and statistical techniques such as linear and
logistical regression, CHAID and clustering
- Six (6) to Eight (8) years relevant work experience with at least three (3) years in a supervisory role.
- Expertise in data mining, transformation, and analysis
- Expertise in building customized models in SAS, SQL, or other data-mining / ETL tools
- Ability to use business judgment to guide analysis, draws implications from analysis, and synthesize into clear communications.
How to Apply
Interested and qualified candidates should:
Click here to apply