Director Communication Job at The British Council, Abuja
The British Council
is the world's leading cultural relations organization and creates
opportunities for people in the UK and worldwide to understand each
other, to work together and learn from one another. We see this as
crucial to building secure, more prosperous and sustainabl futures for
us all.
We build trust and understanding between different countries
and cultures and develop strong international links that are of
benefit to people in Britain and the rest of the world.
The British Council is recruiting to fill the position below:
Job Title: Director Communication
Pay Band: 8
Location: Lagos
Duration of job: Indefinite Contract
Job Description
- To directly contribute to growing British Council Nigeria’s
operation, building positive perceptions of the British Council and the
UK, with the British Council as a leading global Cultural Relations
organisation.
- He /she will be comfortable with a highly visible role, during a period of significant growth.
- He/she will have a broad base of corporate communications experience and have previously led high performing teams.
- The post holder must also display a deep understanding of the
organisation’s aims, stakeholders and target audiences, the Nigeria
operating context and the ability to connect with operational
colleagues.
- To lead on the strategic delivery of (marketing and)
communications in Nigeria, including raising the profile of programmes,
activities and impact with key stakeholder groups.
- To provide leadership for the marketing / communications staff
in country, to build communications capacity in the Strategic Business
Unit (SBU) project staff, and embed communications at the heart of our
projects and programme portfolio, ensuring important media presence, and
by contributing to building long-term relationships with all major
stakeholders and target groups.
- The post holder will be a key member of the Nigeria Senior
Leadership Team, working collaboratively with the UK and regional SSA
MarComms Teams and will be accountable for the MarComms function and
line management of the: Marketing Manager; Digital and Social Media
Manager; Marketing Insight Manager.
Accountabilities, Responsibilities and Main duties
Strategy Development and Implementation:
- Lead the development and delivery of the Nigeria MarComms
strategy working with the Nigeria Executive and Senior Leadership Teams,
the regional Comms and Digital team and relevant corporate teams.
- Ensure that a robust MarComms plan with agreed targets is developed that reflects the strategic focus for the Nigeria operation.
- Work collaboratively ensuring stakeholder mapping and analysis
is up to date and appropriate, enabling deliver of strategy and plans.
Leadership of the Marketing Communications Function:
- Build and lead an engaged and effective MarComms function that
operates professionally, flexibly and creatively meeting the needs of
the Nigeria operation and regional stakeholders
- Deliver external communications for the Nigeria country
operation ensuring consistency of message across all media including
print and digital communication materials. Write, proof and edit
content.
- Build capacity in brand management: focusing on consistency,
style and tone a of communication, quality in events management and
ensure British Council brand compliance of all communication and
marketing materials
- Build and lead a team of communication managers across the
Nigeria operation to effectively manage the flow of information and
planning.
- Manage procurement of MarComms related goods and services
ensuring value for money, quality and delivery - in line with corporate
standards and policies
- Oversee the commissioning of quality photography & videography which creatively captures our work and impact
- Develop and maintain MarComms ‘collateral’ including images, videography, reach and impact data / stories
- Budget management for the MarComms budget in line with corporate standards.
- Develop and leverage potential for business growth through:
research; stakeholder / audience analysis; impact stories; high quality
Marketing and Communications campaigns.
- Create and maintain an up-to-date calendar of events and work
proactively with key staff regionally to ensure activities are promoted
in an effective and timely way. Develop impact stories and case studies
presenting evidence-based impact at country/regional/UK levels
- Maintain and provide reference information as needed to support
regional and country based communication and marketing activities
- Develop and manage relationships with key locally based national and international journalists and media institutions.
- Lead Internal communications to ensure that colleagues in the
region, the UK and more widely are fully informed and engaged with the
aims and impact of British Council Nigeria’s activities. Write, proof
and edit content.
- Work collaboratively with a diverse teams incorporating, SBU
heads, project managers, regional and country communication communities,
embedding MarComms in all that we do
- Together with the regional / UK digital teams, ensure digital
content, for websites, social media sites, e-mail marketing, and online
campaigns is created.
- Work with the regional and country marketing and communication
managers to ensure that communications and marketing outcome targets are
met
- Provide analyses of communication and marketing activities and
brand penetration. Contribute to monitoring and evaluation in respect of
communication and marketing for the region and Nigeria
Team Leadership and Management:
- Demonstrate effective leadership of Nigeria MarComms staff and
ensure that line management of staff is to British Council standards.
- Ensure that capability and capacity in the MarComms team is
fit-for-purpose and able to respond flexibly to changes in the portfolio
and operating context.
- Ensure MarComms training for members of the immediate team, operational staff and Senior Leadership Team (where appropriate).
- Actively contribute to the Business Services Leadership team.
- Coach and support individuals and teams.
- Model appropriate leadership styles and British Council
behaviours and ensure that staff work in alignment with British Council
Values at all times
- Actively support equality and diversity and work to the British Council’s EDI policy at all times
Country Team Working and Management:
- As a member of the Senior Leadership Team (SLT), contribute
actively on country level strategy, leadership, planning and delivery.
- Maintain close working relationships with all senior colleagues,
seeking out and maximising collaborative working opportunities e.g.
with Education and Exams to support achievement of impact in Nigeria.
- Provide MarComms support as required to the West Africa country cluster.
Continuous Professional Development:
- Manage talent and succession planning effectively within the Nigeria MarComms team and SBU teams.
- Ensure career planning, development planning and continuous professional development are embedded in the MarComms and SBU teams.
- Engage in professional networks and continuous professional development to ensure that knowledge and expertise are kept updated.
Key Relationships:
- Country Director, the Nigeria Executive Team and Senior Leadership Team
- Regional Communications & Digital teams
- National and International media
- Suppliers including marketing, communications, PR and events management
- Key partners and customer groups
- Relevant colleagues in British High Commission
- UK based Marketing, Brand and Communications teams (including Press Office)
- Key colleagues in Strategic Business Units (SBUs)
Qualifications and Experience
- Established experience in multi-channel marketing and
communications including on-line, offline, internal and external
communications, branding and media relations, events management.
- Experience managing a team
- University degree
- Professional qualification in communications, marketing, PR or journalism
- Experience of managing marketing campaigns effectively with successful outcomes
- Experience of building and managing effective relationships with media and suppliers
How to Apply
Interested and qualified candidate should:
Click here to apply
Application Deadline 30th January, 2016