Digital Marketing Manager at Eunisell Limited
Eunisell Limited is a specialty chemicals and engineering solutions company, supplying key chemicals and production solutions to a wide range of customers operating in different sectors in Africa.
We are recruiting to fill the position below:
Job Title: Digital Marketing Manager
Location: Lagos
Employment Type: Full-time
The Opportunity
- The Candidate will build, plan and implement the overall digital marketing strategy for the company.
Roles and Responsibilities
- Creating, developing and identifying digital marketing strategies & opportunity to grow sales and drive traffic to our website and social media platforms.
- Plan and oversee the execution of all digital marketing initiatives, including email marketing, pay-per-click (PPC) advertising, and social media marketing etc.
- Ensure all digital marketing deliverables and contents are in compliance with our brand strategy & relevant Standard Operating Manuals.
- Monitoring the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Achieving all set KPIs vis-a-vis Return on investment (ROI) for Digital Marketing activities
- Keeping tracks of, and utilizing latest trends, new platforms, best practices, and technologies in the chemical & energy sector to develop brand visibility and grow sales.
- Prepare contents and manage the digital marketing channels.
- Track and measure SEO and Google Analytics metrics and provide reports for management reviews.
- Manage and oversee the digital marketing budget
- Research and forecast future sales and online performance trends
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Ensure that digital marketing contents have keywords and trending topics to drive traffic to the website
- Carry out graphics design when needed.
- Plan and execute all digital marketing including SEO/SEM, marketing database, email, bulk sms, social media and display advertising campaigns.
- Brainstorm new and creative growth strategies
- Conduct research and interviews of industry professionals to learn more about current trends, developments, and perceptions about the subject matter, and incorporate their views in blogposts.
- Build and maintain an inbound marketing plan for the company.
- Generating quality and convertible or commercial leads for the sales team.
- Performing other work-related duties as assigned by management.
Job Requirements & Qualifications
- Candidates should possess an HND / Degree in relevant discipline
- Minimum of 4 years’ experience as a digital Marketing Manager or similar positions
- Knowledge of HTML & CSS as well as basic design principles – UX/UI
- Good knowledge of Microsoft Office applications including Spreadsheet & slide decks.
- Excellent organizational and time management skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Must be strategic, possess strong attention to detail, demonstrate good communication skills.
- Candidates are required to submit sample or links to their work portfolio.
- Good experience in word press/CMS as well as Marketing automation, SEO & CRM
- Good knowledge of website analytic tools, data analytics & querying
- Proven experience and knowledge of social media marketing, using various platforms
How to Apply
Interested and qualified candidates should send their detailed Resumes to: [email protected] using the position applied as the subject of the mail.
Note: Only shortlisted candidates will be contacted
Application Deadline 13th February, 2023