Customer and Partner Growth Marketing Manager at Andela

⏲ Dec 2, 2021, 8:15 PM
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Andela is a network of technology leaders dedicated to advancing human potential. We help companies build high-performing distributed engineering teams by investing in Africa’s most talented software developers. Based in NYC, SF, Lagos, Nairobi, Rwanda and Kampala, Andela is catalyzing the growth of tech ecosystems across the African continent while solving the global technical talent shortage.

We are recruiting to fill the position below:

Job Title: Customer and Partner Growth Marketing Manager

Location: Remote

Position Description

Andela is looking for a Customer & Partnerships Growth Marketing Manager to join the Client Growth marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s Customer and Partnerships growth marketing strategy.
As a T shaped marketer, you will be excited to develop campaigns and activities for our existing customers - owning the customer ABM program, putting customers at the centre of everything you do.
You will also identify key strategic partner marketing opportunities within our ecosystem, discovering new growth levers that add value to existing customers.

General Responsibilities

Hypothesize, launch and optimize customer marketing (ABM) campaigns within AMER
Identify and experiment with initiatives that move the needle on our referral pirate metric for AMER
Work hand-in-hand with our Client Partner team in order to be an customer ambassador and drive high-value-add initiatives
Develop and run the Partner Marketing program in AMER, identifying new levers for growth within partner ecosystem
Work closely with sales enablement to ensure Client Partners are bolstered with intelligence to drive growth and value to customer base

Qualifications

3+ years of growth marketing experience (retention/referral) in a fast-paced digital environment for a technical company (ideally SaaS), talent marketplace, or digital services space
2+ years experience developing partner marketing programs
Hands-on experience with marketo, salesforce and sales enablement tool sets.
Data-driven mindset with the ability to measure leading and lagging metrics
Ability to generate repeatable playbooks is a must
Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!
Growth mindset, with experience working in a culture of experimentation and data-driven marketing
Proven track record of running customer marketing campaigns that drive revenue and enable “land and expand” sales targets

Expectations
In the first week:

Onboard and integrate into Andela.
Learn about Andela’s existing business and community initiatives.
Become acquainted with your peers, teams, stakeholders, and your initial goals.
Understand Marketing Operations and the marketing tech stack

In the first month:

Be fully integrated and have a solid understanding of the Client Partner ecosystem
Understand current company roadmap and strategy, and have a laser focus on moving the needle towards Customer Revenue, Retention and Referral OKR’s
Build a pipeline of targets for the partner marketing programme and have started outreach
Build a plan of activity that’s strategically aligned with the client function objectives

In the first three months:

Deliver your near to mid term Acquisition, Referral and Revenue OKR
Ship your first Partner marketing campaigns
Ship your ABM initiatives for customer marketing
Be tightly aligned with the Client Partner function. Establishing a growth marketing & sales continuum
Ship highly personalized automated email nurture campaign(s)

In the first six months:

To have a clear customer attribution to ARR
Start to see Referral growth loop experiments impacting CAC and ARR
Established strategic partnerships with marketing partners and affiliates
Launch Customer Advisory Board (AMER)

In the first year:

Continuously strive to scale and improve our Customer Marketing initiatives and its processes, meeting the growing needs of the business and our customers
Built a foundation for customer marketing and partnerships that can feed into new territory growth

Benefits