Job description
An opportunity exists for a qualified Brand Manager. Provide brand
and commercial leadership for the relevant brand, ensuring alignment
with relevant market strategy and/or alignment with regional/global
brand strategies and integration with other key functions in the
relevant market.
KEY ACCOUNTABILITIES:
KEY ACCOUNTABILITIES:
- Develop and implement integrated marketing and brand plans, integrating relevant insights and ensuring buy-in/support and commitment to the plans across the relevant market.
- Ensure alignment for brand with market/regional priorities
- Manage the budget for the brand within plan periods to deliver business goals.
- Manage multiple internal and external stakeholders (including agencies) effectively, exerting influence where necessary to promote brand success.
Desired Skills and Experience
- B. Degree in a commercial field
- Good communication skills
- Presentation skills
- Applying insights with rigour
- 5 years’ experience in FMCG/Beer market environment in the Marketing field
- Sound theoretical and practical knowledge of the marketing mix for FMCG
- Practical experience managing a brand through 2 – 3 business cycles
- Above average computer literacy and ability to manipulate data
- Brand positioning and creative platform
- Activation and execution
- Ability to take a broad business perspective
- Managing complexity
- Integrated activity planning
- Tracking, analysis and renovation