Corporate Communication and Digital Marketing Specialist Job at CMB Building Maintenance and Investment Company Limited
CMB Building Maintenance & Investment Co. Limited (CMB), established in 2002, operates as an all-inclusive Real Estate development organization. The company's objective is to revolutionize the real estate industry to the point where participation is feasible across all classes of income.
We are recruiting to fill the position below:
Job Title: Corporate Communication and Digital Marketing Specialist
Location: Lagos
Reports to: Manager, Corporate Communication
Job Purpose
- To play a critical role in Product Marketing activities and formulation of strategies to build a lasting digital connection with clients
Key Responsibilities
- Study company products
- Follow and analyze market trends to position products
- Develop product marketing strategies (advertising, product launching)
- Track and analyze website traffic flow and provide regular internal reports.
- Edit and post videos, podcasts and audio contents to online sites.
- Arrange webinars and webcasts.
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Prepare and direct email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Work on printed materials to supplement online products.
- Attend product launches and networking events.
- Assist in developing the corporate social responsibility strategies and reports.
- Develop company and product brand strategies in line with company vision.
- Co-develop with the business development and Sales & Marketing department business strategies to ensure uniformity of purpose.
- Responsible for corporate events and giveaways.
- Assist in coordinating with media agencies for timely releases of Press Release and Media Coverage.
- Conceptualize designs and assist in preparing production budgets for annual report
- Any other duties as may be assigned by the Manager, Product Marketing.
- Implement strategic marketing plans and to help achieve business objectives
- To position and differentiate our brand in the mind of our customers
- Identify needs, gaps and opportunities for our business and make proposals to implement these
- Provide necessary marketing tools to enable distribution and sales channels to reach targets.
- Oversight and accountability for strategic event management
- Accountability and execution of a digital strategy to enable the business objectives
- Establish and maintain strategic networks and liaison with internal and external stakeholders.
- Responsible for reputational risk management, budget setting and control with Marketing
- Manage multiple projects and work within deadlines
- Excellent writing and communication skills for a variety of technical and non-technical audiences
- Effectively develop and manage digital marketing campaigns.
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Develop design and content to implement marketing strategies.
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant feedback from existing and prospective customer
- Manage content on Group website.
- Write and optimize content for the website and social networking accounts such as Face book, Instagram and Twitter etc.
Performance Metrics:
- Performance Area Key Performance Indicators (KPI)
- Product Marketing Effective preparation of online newsletters and promotional emails
- Effectively generate social media trends in favour of the company
- SALES % increase of revenues and sales from successful online campaign % of customers that % of customer base increase
- Reporting Prompt submission of Daily, Monthly and Quarterly reports.
- Effective distribution of online campaign materials
- % of developed product marketing strategies
- Develop design and content to implement marketing strategies.
- % of effective email marketing campaigns
- % of effective Press release and Media coverage
- Digital Marketing Effectively direct online traffic to the company’s website.
Qualification/ Person Specification
- B.Sc, HND in any related course
- Highly creative with ability to think out-of-box
- Up-to-date with latest trends in the digital media space
- Excellent command of the English language
- Creative Content development and media buy-in.
- Minimum of 3-5 years working experience as a Product and digital Marketing professional
- Active on social media
- Google Adwords/ Analytics Certification
- Website and Graphics design skills - HTML, CSS, Visual Design, UX (User Experience), Canva, Photoshop & Illustrator and SEO (Search Engine Optimization) would be an added advantage
Key Skills and Competencies, Skills and Competencies:
- Excellent follow through, ability to pay attention to details.
- Creative analytical thinking.;’
- Excellent written and verbal communication skills.
- Ability to multitask and work well under pressure.
- Strategic thinking, forecasting and planning skills.
- Good analytical and computer skills (Photoshop, Canva, CorelDraw, Frame maker, HTML, CSS).
- Good understanding of Digital and product positioning.
- Ability to deliver effective and innovative product and virtual campaigns
- High level of professionalism and multitasking.
- Excellent people management and strong listening skills.
How To Apply
Interested and qualified candidates should send their CV's to:
[email protected] and state the Job Role as the Subject.
Application Deadline 28th March, 2018.
Note: Only shortlisted candidates will be contacted.