Commercial Manager in Lagos at ABC Transport Plc

ABC Transport Plc is a leading, integrated transport and logistics company in Nigeria and West Africa. We require the services of:

Job Title: Commercial Manager

Location: Lagos

Responsibilities

• Design, develop and execute commercial marketing strategy for sales of company services (passenger services, parcel and cargo)
• Create and sustain market intelligence gathering and provide feedback to Management as a tool for planning and decision making with an aim of increasing company market share
• Generate periodic and regular marketing and sales reports
• Develop promotion strategy that attracts customer traffic to the company
• Design advertisement and sales promotion campaigns that give company services maximum exposure and result in increased market share
• Develop new services to take advantage of market opportunities to service clients need in line with company vision and strategy
• Enhance the competitive performance of the company’s brand and ensure optimal market acceptability
• Identify new business opportunities and implement market penetration and growth plans.
• Develop new customer retention strategies.

• Graduate of Marketing, Economics or any Social Science with a minimum of second class/lower credit
• Experience in online ticket sales/promotion will be an added advantage
• Must be computer literate and conversant with online advertising resources
• Possession of MBA is an added advantage
• Must be experienced in mass market, market planning, territory management, service development, market penetration strategies, customer retention, services pricing strategies, sales promotion, advertising, market intelligence gathering, networking, brand management etc