Airtel Nigeria (Airtel
Networks Limited), a leading mobile telecommunication services provider
in Nigeria and a member of Airtel Africa Group, is committed to
providing innovative, exciting, affordable and quality mobile services
to Nigerians, giving them the freedom to communicate, rise above their
daily challenges and drive economic and social development.
The
company made history on August 5, 2001 by becoming the first telecoms
operator to launch commercial GSM services in Nigeria and has scored a
series of many "firsts" in the highly competitive Nigerian
telecommunications market including the first to introduce toll-free
24-hour customer care; first to launch service in all the six
geo-political zones in the country; first to introduce affordable
recharge denominations; first to introduce monthly free SMS and first to
introduce monthly airtime bonus.
A truly
innovative company, Airtel has showed resilience, charting new paths in
meeting the demands and needs of its esteemed stakeholders and enhancing
distribution as well as providing affordable services to empower more
Nigerians.
In Nigeria, Airtel is working tirelessly
to live up to an ambitious vision of being the most loved brand in the
daily lives of Nigerians as it offers a superior brand experience and a
portfolio of innovative products & services ranging from exciting
voice solutions to inventive data packages and mobile broadband.
Job Title: Brand Manager -Youth Segment
JOB PURPOSE
This
role would lead the creative development, planning and execution of all
Brand and Communication initiatives for the Youth segment within the
framework of an agreed strategy, meeting operational targets for
TOMA,Revenue, profitability and increased brand equity.
KEY ACCOUTNABILITIES
Brand Management to improve TOMA, MOUB, ITR, ITP and Bonding scores for Airtel brand in the Youth Segment.
- Full ownership of the annual brand planning and budgeting process for activities targeted at the Youth segment.
- Articulate branding strategy for Airtel Youth segment.
- Define
communication platforms and review creative materials for all media
channels that drive young consumers to make Airtel their first choice
- Provide
strategic brand support and make recommendations on brand building
initiatives per region in order to drive brand performance for products
and services targeted at the youth segment.
- Lead development of operational details of approved annual brand plans.
- Custodian
of the Brand Design Guidelines to ensure all agency partners,
suppliers, regional sales teams and internal audiences follow the
guidelines and ensure consistency across channels, markets, zones and
regions.
- Achieving cross-functional co-operation in all brand
related activities creating a smooth flow of brand information
company-wide, thereby ensuring satisfaction scoring by internal and
external customers.
- Ensure that brand presentations in all channels and in all regions are consistent.
- Collaborate with Sales and regional teams to develop and deploy effective trade communication materials.
- Campaign Development and Execution
- Brand Performance and Campaign Evaluation
- Optimization of Brand and Communication Budget
- Agency Management
Campaign Development and Execution
- Constantly
review the conventional media and digital media consumption habits of
Young subscribers to ensure that campaigns are developed and deployed in
line with consumer orientation.
- Efficient management of the brief-to-break process with the agency.
- Ownership and management of Brand creative materials.
- Actively manage the Guard Book (hard copy and electronic format) to keep record of own and competitor advertising.
- Collation
and proper dissemination of needed campaign product information (both
internal and external) to achieve seamless synergy in all Brand related
matters.
- Provide guidance to the traditional media manager and
digital marketing manager on the required media support & mix per
campaign to optimize campaign performance in line with outlined
objectives
- Provide support to the Trade Marketing team
through timely provision of required branding collateral and make
recommendation on POS elements to drive performance in the trade
channel.
Brand Performance & Campaign Evaluation
- Track,
report and analyze brand performance on a monthly and quarterly basis;
identify gaps and make recommendations as required.
- Prepare
campaign pre & post evaluation briefs and partner with the research
team as required to ensure identified targets are met for every
campaign.
Optimization of the Brand and Communication Budget
- Ensure
quality standards are met within reasonable cost production boundaries
in an efficient manner which does not compromise stipulated timelines in
line with Supply Chain Processes.
- Finance and SCM information management, e.g. Operating Expenses Approval Forms , Purchase Orders etc.
- Budget control and management and tracking to ensure budget optimization and no overspend
- Reporting and collation of all departmental accruals for the month to ensure timely delivery to finance.
- Conduct
regular financial reconciliation with the Agency to ensure timely
payments (agency fees and other ancillary commitments)
Agency Management
- Directly manage the advertising agencies and ensure superlative output and turnaround time on all projects.
- Ensure regulatory compliance on all advertising materials and keep Airtel on the good side of the related regulatory bodies
- Conduct Quarterly agency evaluations and prepare required documentation for cascade to all stakeholders.
Customer Management
- He/She is required to work with the following internal and external customers:
- Internal Customers
- Supply Chain Management
- Customer Experience
- Regional Marketing Managers
- Sales & Distribution Team
- Finance
- Legal & Regulatory
- External Customers
- Creative Agency
- Digital Agency
Desired Skills and Experience
Educational Qualifications & Functional / Technical Skills
- A University degree.
- MBA /Project Management qualification would be an advantage.
- Digital Marketing savvy
- Strong in use of MS Suite
- 5-7 years Brand Management & Media experience
Relevant Experience
- Project Management .
- Able to analyze market/consumer data and develop action plans therefrom.
- Good creative judgment skills.
- Strong in writing Project Documents/Briefs
- Ability to work well in teams.
- Ability to influence decision among key contacts.
- Achieving Business Success and relationship management.
- Delighting customers
Other requirements
- Proactive with an entrepreneurial mindset
- Demonstrated experience in developing creative brand collateral
- Understanding the rudiments of brand mangement and execution
- Use of media and brand activation tools/techniques
- Ability to work under pressure
- Very familiar with trends among Youths
- Project Management qualification will be an advantage
- Good interpersonal and relationship building skills
How to Apply
Interested and qualified candidates should
Click Here to Apply