Advertising Account Planner Duties & Responsibilities

The role and function of an Advertising Account Planner includes the following duties and responsibilities:

  • Analysing and interpreting a variety of information
  • Making presentations to clients and agency staff
  • Evaluating campaign effectiveness
  • Keeping up-to-date with cultural/social trends and customers’ views and attitudes
  • Undertaking qualitative research activities
  • Commissioning external qualitative and quantitative research
  • Developing ideas and pinpointing business problems
  • Analysing sales data.

Note that this is not an exhaustive list of Advertising Account Planner duties and responsibilities. Job functions for specific Advertising Account Planner roles may vary, depending on the industry and type of employer.

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Advertising Account Planner Job description

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