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What does the term "engagement" mean in social media metrics...

What does the term "engagement" mean in social media metrics?

A.

The total number of followers

B.

The likes, comments, shares, and interactions a post receives

C.

The number of views on a video

D.

The amount of time spent online

E.

The creation of a paid advertisement

Correct answer is B

Engagement refers to the total likes, comments, shares, and interactions on a social media post.