In the sentence given below, a word is printed in bold. Below it, four choices are given. Pick the one which is most nearly the same in meaning as the word printed in bold and can replace it without altering the meaning of the sentence.
Even though singing of ballads is no longer lucrative, the Bhopas of Rajasthan continue to sing them in order to cherish the memory of their royal warriors.
tempting
attractive
profitable
honourable
Correct answer is C
No explanation has been provided for this answer.