A disadvantage of personal selling is that it

A.

Increase a company’s number of customers

B.

Reduces a company area of patronage

C.

Increases a company’s operating costs

D.

Decreases a company’s operating costs

Correct answer is C

Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. The major disadvantage is increase in the company’s operating cost

the cost of operating personal selling is high